Top 10 Automotive Brands Crushing Their TikTok Marketing
Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil
Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil
TikTok is saturated with delicious videos from food brands. So, how have some of them become the cream of the crop? In a world where short-form video content is king, these brands have cracked the code on engaging audiences and driving customer loyalty, all while showcasing their tasty products. 47% of TikTok users have bought something they have seen on the app. So, if you want to ensure you’re making the most of this opportunity, you need to look at the brands that are already killing it. We’re deep-diving into the strategies of top food brands on TikTok. Brands that have not only survived but thrived in the competitive arena of the platform; plus, we’re going to tell you what your brand can learn from each one of them. So, let’s dig in.
In this exclusive Goat Report, we compare 10 food and drink brands on TikTok to uncover the biggest learnings and insights. How are they hooking attention, and crucially, how are they holding it?
48% of Gen Z will do their holiday shopping on social media this holiday season. Is it a surprise then that major brands are shifting large quantities of their digital spend to TikTok? Absolutely not. This uptick in spend, and the rise in users using TikTok for their holiday gifts, can be attributed to the rise of social commerce across Europe and the US. So let’s unwrap, and take a look at the rising trend, and how brands are using TikTok Shop this holiday season.
Who are the best TikTok gaming brands, and why are they winning? We’re here to talk about it.
There are a myriad of skincare brands crushing it on TikTok. But there are also plenty of brands that are still missing the mark. How can you make your brand one of the former and avoid being one of the latter? We’re diving into the world of skincare on TikTok and what makes brands shine.
If expanding into search, live streaming, and e-commerce wasn’t enough, TikTok has now added out-of-home advertising to that list. They recently announced Out of Phone; a new advertising formula that enables brands to translate the content created and viewed in-app, and displaying that across surfaces in the physical world. But what is the opportunity for brands, and should you be considering an OOH strategy with TikTok? Let’s find out.
TikTok has become the ultimate bridge between consumers and fashion week. Of course, it’s a highly visual platform offering brands a perfect place to showcase their collections and interact with their audiences. Throughout 2023, #TikTokFashion and #BeautyTok global views have increased by 300%, bringing together one of the fastest-growing and dynamic communities on the platform. And the key word here is community. Fashion on TikTok is about conversation, collaboration, and creativity. It’s a place to not only show products but to connect with your audience on a deeper level.
As more users flock to the TikTok search engine, should we start to rethink how content marketing is approached on the platform? Furthermore, where does Google stand now that TikTok is eating into its search traffic, and how does this impact the overall state of marketing?
Wondering which brands are crushing it on TikTok this Halloween? You’ve come to the right place. TikTok, with its almost 2 billion users, is a brilliant marketing channel during the spooky season. The video-first app influenced 59% of users’ Halloween costume purchases and 42% of their sweets and chocolate purchases. Plus, the conversation around Halloween is loud. #halloween has over 180.8 billion views, and #halloweenlook is currently trending at the time of writing. So what makes TikTok such a spooky place this time of year and how are some brands able to slay the game better than ever before? It’s time to reveal all and show you how scarily good a campaign can be. So get ready to take plenty of notes.
TikTok is known for its ability to “go viral”, which to brands might sound like a one-stop-shop for scaling quickly. While this is partly true, it’s also not enough to just “go viral”, consumers on the platform are just as quick to forget as they are to becoming a committed consumer. With that in mind, brands must maximize viral opportunities, and we’re here to shed some light on how to do just that, as well as spotlight some of the top TikTok success stories - brands that have made the most of their viral success.
Marketers predict that TikTok is poised for significant growth in 2023, with 53% of them planning to ramp up their spending on the platform. Tech brands are no different. More and more companies in this industry are leveraging this powerhouse of influence to gain followers and humanize their brands. And since 90% of consumers are looking for authenticity in brands, it’s the perfect place for tech companies to show up in a fresher, more personal way. Some of them have definitely cracked the code on how to do it brilliantly. What can you learn from them? We’ve looked into the tech brands doing TikTok right, analyzed elements of their strategy, and pinpointed what you should learn from them. So take note starting now.