Eliza Borrett

Insights Manager at The Goat Agency

BY: Eliza Borrett 21/03/2022

Industry Round Up #44: Logan Paul and WWE & TikTok’s Deal With Oracle

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly Industry Round-Up. This week we cover the latest news with TikTok’s deal with Oracle as well as covering Logan Paul’s jump into the world of WWE and Snap’s exciting new updates! Don’t forget to
BY: Eliza Borrett 14/03/2022

Industry Round Up #43: The Gender Pay Gap Bot And Amazon Launches Clubhouse Competitor App

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly Industry Round-Up. This week we cover International Women’s Day and how a bot called out employers for their gender pay gap, whilst also breaking down Amazon’s new competitor app to Clubhouse, which allows hosts
BY: Eliza Borrett 07/03/2022

Industry Round Up #42: The Fashion Week Metaverse & 10 Minute TikToks

Every week the Insights Team at The Goat Agency pull together the latest news from the social space in a weekly Industry Round Up. This week we explore how Fashion Week is heading into the Metaverse and the latest news from short-form video platforms, including TikTok moving away from this format and how Instagram is
BY: Eliza Borrett 28/02/2022

Industry Round Up #41: Facebook Reels Launches For All Users And Creators Can Monetise Their Content

Every week the Insights Team a The Goat Agency pull together the latest news from the social space in a weekly Industry Round Up. Make sure you never miss the full story behind the top headlines in the creator, marketing and social space again! Don’t forget to also follow us on Linkedin and Instagram for
BY: Eliza Borrett 21/02/2022

Industry Round Up #40: Logan Paul Sues Mayweather & Instagram Story Likes

Contents Meta’s New Mission Statement  YouTube & Super Bowl Commercials  Collab Acquires Trendpop Logan Paul Hasn’t Been Paid By Mayweather  Pokimane’s Exclusivity Deal With Twitch Twitter’s Q4 Performance Report Twitter’s Crypto Expansion  Instagram Story Likes  Instagram’s Valentine’s Day Live-Stream Shopping Event Snapchat Tests Mid-Roll Ads In Stories Snapchat’s Partnership With Ticketmaster YouTube’s 2022 Product Roadmap 
BY: Eliza Borrett 14/02/2022

INDUSTRY ROUND UP #39: RISE OF NFT PLATFORMS & FAZE CLAN’S NEW MERCH COLLAB

We’ve pulled together the latest news from the social space in our weekly Industry Round Up. Explore the top headlines below and get up to speed with the latest news, including the rise of NFT platforms and this weeks platform updates! Contents Spotify Removes Episodes Of The Joe Rogan Experience  Snapchat Reaches 319 Million Daily
BY: Eliza Borrett 07/02/2022

INDUSTRY ROUND UP #38: GRACE BEVERLEY LANDS $5.7M INVESTMENT, SNAPCHAT LAUNCHES VIRTUAL CONCERT AND THE LATEST IG UPDATES

Content Meta Experiences A Crash In Shares Covid Misinformation & Spotify Platform Spotlight: Spotter Twitch Forms New Deal With Universal Music Group  Grace Beverley’s Activewear Brand Lands $5.7M Investment Addison Rae To Launch Blue Light Protection Skincare Product MrBeast Creates Feastables  YouTube Gaming Re-Signs Top Streamer Instagram’s New Stickers & AR Features Meta’s 3D Avatar
BY: Eliza Borrett 31/01/2022

INDUSTRY ROUND UP #37: YOUTUBE SHORTS HITS 5 TRILLION VIEWS AND THE PROBLEM WITH THE TIKTOK CREATOR FUND

Contents YouTube Shorts Hits 5 Trillion Views State Farm Picks TikTok Over TV for Super Bowl Campaign Squarespace Moves In On Video Subscriptions Hank Green On The TikTok Creator Fund A TikTok Pop Group Formation  TikTok’s Avatar Tools & Audio-Only Live Streams Twitter Tests New ‘Flocks’ Option Reddit & NFT Profile Pictures  Instagram’s New Reach
BY: Eliza Borrett 24/01/2022

INDUSTRY ROUND UP #36: META AND VIRTUAL INFLUENCERS & TIKTOKER FRANCIS BOURGEOIS FEATURES IN NORTH FACE X GUCCI AD

Contents Meta & Virtual Influencers  Patreon Hires Sarah Penna  Spain To Regulate Influencers Promoting Crypto  Microsoft Acquiring Activision Blizzard  App Spotlight: Anthem Francis Bourgeois Features In The North Face & Gucci Ad  Nelk Boys To Create Their Own NFTs Amazon Prime Video & Talk That Talk TikTok Expanding Stories Test TikTok’s New Music Insights Spaces