Eliza team member

Eliza Borrett

Insights Manager at The Goat Agency

BY: Eliza Borrett 18/10/2021

INDUSTRY ROUND UP #23: MRBEAST’S LATEST BURGER COLLAB, SNAP’S CLUB UNITY AND INSTAGRAM’S NEW LIVE TOOLS

In the latest Industry Round Up, we explore MrBeast’s new burger collaboration with a fellow creator, as well as covering how Twitter is trying to incentivise creators to use Spaces to fend off competitor app Clubhouse. There is also a new short-form video app making moves in the social space, so we break down exactly
BY: Eliza Borrett 08/10/2021

INDUSTRY ROUND UP #22: THE SQUID GAME EFFECT, TIKTOK AND NFTS AND THE TWITCH DATA LEAK

This week in the Industry Round Up, we cover some of the biggest headlines across social including the Twitch data leak, Facebook’s biggest outage to date and how Squid Game is blowing up social. We also break down the latest influencer news, including how TikTok is utilising some of the biggest creators on the platform
BY: Eliza Borrett 04/10/2021

INDUSTRY ROUND UP #21: INSTAGRAM KIDS IS SHELVED, FAZE CLAN MOVE IN ON MUSIC AND FACEBOOK REELS

In this week’s edition of the Industry Round Up, we explore the latest developments with Instagram Kids and summarize key insights around the effectiveness of TikTok ads from a recent study from MediaScience. We will also jump into the world of influencers and break down the biggest stories from the creator space, including Faze Clan
BY: Eliza Borrett 27/09/2021

INDUSTRY ROUND UP #20: FORTNITE AND BALENCIAGA, THE DEVIOUS LICKS CHALLENGE AND TIKTOK’S NEW PIN CLIPS OPTION

In the latest edition of the Industry Round Up, we delve into the unlikely partnership between Fortnite and Balenciaga, and what this means for luxury fashion, as well as exploring emerging platforms that include Audius and Nebula. We also break down the Devious Licks challenge and how TikTok responded to this viral trend on the
BY: Eliza Borrett 20/09/2021

INDUSTRY ROUND UP #19: TWITCH VS HATE RAIDS, THE MET GALA AND YOUTUBE AND PINTEREST AND SHORT-FORM VIDEO

In this weeks edition of the Industry Round Up, we explore the ongoing issue Twitch faces with its hate raid epidemic. We will also jump into the latest influencer news that includes the increased presence of YouTube creators at the Met Gala. Finally, we will cover the latest with platforms, with some highlights including Pinterest
BY: Eliza Borrett 10/09/2021

INDUSTRY ROUND UP #18: SIDEMEN LAUNCH SIDE+, COINBASE PARTNERS WITH MRBEAST AND TWITTER’S NEW COMMUNITIES OPTION

In this week’s Industry Round Up, we explore what China’s recent cultural crackdown really means for fan groups on social, as well as breaking down a recent protest on Twitch. British YouTube supergroup The Sidemen, also released their own subscription platform, which marks yet another smart business move from the group – and we explain
BY: Eliza Borrett 03/09/2021

INDUSTRY ROUND UP #17: THE BANNING OF THE MILK CRATE CHALLENGE, JAKE PAUL’S BOXING WIN AND THE END OF LINKEDIN STORIES

In the latest edition of the Industry Round Up, we look at other companies joining the ‘Metaverse’ race, along with the latest updates with TikTok that include new audience insights and the banning of the now infamous ‘Milk Crate Challenge’. We will also delve into the latest influencer news that includes Jake Paul’s latest boxing
BY: Eliza Borrett 27/08/2021

INDUSTRY ROUND UP #16: LIL NAS X VS TONY HAWK, BILLBOARD’S INFLUENCER-FOCUSED MUSIC CHART AND THE END TO INSTAGRAM SWIPE UPS

In this week’s Industry Round Up, we explore exactly what is hypocritical about the lack of outrage from Tony Hawk’s new blood-infused skateboards. We also cover Billboard’s latest music chart, which will focus on music popularised by social media creators. Finally, we will jump into the latest platform changes including Instagram’s decision to end swipe
BY: Eliza Borrett 20/08/2021

INDUSTRY ROUND UP #15: ONLYFANS LAUNCHES OFTV, HUGE STREAMER PLANS TO DEVELOP GAMES AND REDDIT’S NEW TIKTOK FEATURE

In this week’s edition, we explore exactly what OnlyFans is up to with OFTV and discover why the real estate sector is going all in on social media. We will also highlight the top stories from creators this week, including how Twitch plans to finally be more transparent with streamers and how Dr DisRespect is
BY: Eliza Borrett 13/08/2021

INDUSTRY ROUND UP #14: MCDONALD’S NEW FAMOUS ORDER, MESSI & TWITCH AND THE YOUTUBE SHORTS CAMPAIGN

In the latest edition of the Insights Round Up, we explore McDonald’s new partnership with music sensation Saweetie and evaluate the impact of the famous orders strategy by the fast-food company. We will also jump into the latest influencer news that includes some huge influencers making some new signings with various agencies. Finally, we will
BY: Eliza Borrett 06/08/2021

INDUSTRY ROUND UP #13: PINTEREST ON THE DECLINE? TIKTOK STORIES AND ZUCKERBERG’S METAVERSE

In this week’s Industry Round Up we breakdown exactly what is going on at Facebook regarding a Metaverse, we also take you through the latest influencer news including yet another huge achievement for the FaZe Clan! Finally, we delve into the latest changes happening with social media platforms, and you don’t want to miss which
BY: Eliza Borrett 29/07/2021

INDUSTRY ROUND UP #12: DISCORD THE MOVIE, REELS UPDATE AND TIKTOK’S NEW LIVE FEATURES

From Facebook and Instagram making more changes to protect under-18 users, to Discord’s latest film to position itself as a mainstream platform, we’ve put together all the headlines from social that you need to know about this week! Make sure to read to the end to find out about the new update to Pinterest that