14/05/2021
INDUSTRY ROUND UP #1: TIKTOK HAS A NEW CEO, SNAPCHAT ROLLS OUT NEW ORIGINAL CONTENT AND MORE…
In the latest edition of the Industry Round Up, we explore the controversy of Instagram for kids, delve into the world of influencers creating their own talent agencies and check-in with the latest platform updates! Headline News From The Social Space TikTok Gets A New CEO TikTok has now named Shou Zi Chew as their
13/05/2021
AN INTERVIEW WITH JAMES ESSEX: WHY TIKTOK IS SO MUCH MORE THAN JUST DANCE VIDEOS
TikTok is a platform that both intrigues and baffles brands. The platform has quickly grown in popularity worldwide and caused the likes of Facebook, Instagram and YouTube to attempt to replicate TikTok’s success by rolling out their own short-form video features. Brands have found huge success on the platform, with viral trends helping to drive
10/05/2021
Exploring The Clubhouse Phenomenon: Everything You Need To Know About Audio Only On Social
Clubhouse is the app everyone has been talking about in 2021. Not only are we seeing public figures such as Elon Musk breaking room limits on the platform, but a rise in other social platforms developing their own audio-only features. The pandemic has created a prolonged period of isolation and fatigue staring at our screens.
06/05/2021
The World Of Virtual Influencers – Is This A Glimpse Into The Future Of Influencer Marketing?
Virtual influencers have been around for some time now, and continue to intrigue those who stumble across them. From CGI influencers, VTubers and our obsession with creating our own digital avatars, technology that develops a digital persona is something that is fascinating and a developing trend across social media and influencer marketing. In fact, even