The Goat Agency

With the influencer marketing space expected to grow to a net worth of $21.1 billion this year, it’s time to put our thinking caps on and take a look at the space we gestated from. How does influencer marketing fare in 2023, and what are the trends that us influencer marketers need to be keeping an eye on? More importantly, where is the industry heading?

Coachella is changing. In the lead up to this year’s festival, slow ticket sales and noticeably less festival-themed content on social media had many worried that it could be losing its grip on pop culture.  But as Coachella wraps up, the headlines paint a picture of free-spirited festivities, celebrities enjoying themselves, and scaled back influencer

Get the takeouts from our 2024 Raised on Social LIVE event in London, where we explore "The Next Era of Influencer Marketing: How Brands Can Build Omnichannel Influencer Strategies that Drive Business Value".

For consumers, sports doesn’t stop after the match ends. It extends to following players and commentators, buying equipment and merchandise of their own, and all-round integrating it into their everyday lives. At the same time, the number of sports, streaming options, leagues types and associated products has never been higher. To stand out in this busy vertical, brands are recognising the power of influencers in attracting the uninitiated or capturing the loyalty of die-hard fans. Here are some of the most effective sports influencer marketing campaigns, and the key takeaways for brands looking to immerse in the sporting world.

Generation Alpha is the youngest generation, at around 12 and under. This is the moment where many marketers switch off, turning their focus to the financially independent adult and soon-to-be-adult demographics. Passing up on Gen Alpha influencer marketing could be a costly mistake. No matter whether you’re selling children’s toys, cutting-edge tech or luxury skincare

Rev up your screens and buckle up for a wild ride through the fast lane of TikTok as we unveil the top 10 automotive brands dominating the platform.  In this turbocharged journey, we dissect how these automotive giants effortlessly navigate the TikTok circuit, steering their way into the hearts of millions.  From high-octane action to

Say what you want about the youth of today, but there’s no denying their power and influence within the social and digital landscape. Many brands are starting to catch on, from employing young creators in creative in-house roles, to diversifying their marketing to meet the needs of young consumers, it seems the targeting of the

TikTok is saturated with delicious videos from food brands. So, how have some of them become the cream of the crop? In a world where short-form video content is king, these brands have cracked the code on engaging audiences and driving customer loyalty, all while showcasing their tasty products. 47% of TikTok users have bought something they have seen on the app. So, if you want to ensure you’re making the most of this opportunity, you need to look at the brands that are already killing it.  We’re deep-diving into the strategies of top food brands on TikTok. Brands that have not only survived but thrived in the competitive arena of the platform; plus, we’re going to tell you what your brand can learn from each one of them. So, let’s dig in.

This International Women's Day, we wanted to spotlight and hear from some of the brilliant women within our own agency and across GroupM. What have they learned through their career so far and how do they think the marketing industry could "Inspire More Inclusion"? Watch the full video now.

In this exclusive Goat Report, we compare 10 food and drink brands on TikTok to uncover the biggest learnings and insights. How are they hooking attention, and crucially, how are they holding it?

TikTok is a powerhouse of beauty activity. With thousands of brands trying to showcase their beauty products and get fans on board, it’s hard to know how to slay the competition. We’re here to give you the weapons to do so.  TikTok has over 1 billion users, and in order to win them over, you need to know how to play the beauty TikTok game right. Hint - It’s less about airbrushing and more about authenticity. What better way to learn than from the masters themselves? We’re diving into the best beauty brands on TikTok and what your brand can learn from them in 2023. Notes at the ready.

As the spectacle of Super Bowl LVIII unfolded, it wasn’t just about touchdowns and halftime performances; it was a stage for social media influencers and content creators to seize the spotlight. Influencers have truly entered the field, and were involved with nearly every big brand campaign around the event this year.  Let’s explore how brands