Joanna Hughston

BY: Joanna Hughston 05/04/2023

Report: Top Beauty Brands on TikTok and What They’re Getting Right

In this exclusive Goat Report, we compare 10 luxury, prestige and challenger beauty brands on TikTok to uncover the biggest learnings and insights.
BY: Joanna Hughston 22/03/2023

The Goat Agency’s Next Chapter as Part of WPP

The Goat Agency has been acquired by WPP! We now join GroupM to help clients drive growth through influencer marketing.
BY: Joanna Hughston 09/03/2023

TikTok vs YouTube: Which Is Better For Your Brand in 2023?

For many years, YouTube has held the title of most popular video sharing and social media platform, currently attracting 2.1 billion active users per month.  TikTok is hot on its heels though. Despite only starting in 2016, it already boasts 1 billion active monthly users and in 2022, it was the fastest growing social media app.  While both are popular marketing channels, is one a better option for your brand? From its early beginnings on YouTube, looking ahead to the possibilities of the metaverse, how exactly has video marketing evolved, and more importantly, what can we learn from the latest developments?
BY: Joanna Hughston 08/03/2023

#IWD2023 | Celebrating the Women of The Goat Agency

For International Women's Day 2023, we're spotlighting six of the talented, ambitious women we have at Goat. In an interview they tell us about their career journeys to date and their advice for women entering the social media industry.