Written by: Eliza Borrett

Insights Manager at The Goat Agency

BY: Eliza Borrett 23/07/2021

INDUSTRY ROUND UP #11: LIL NAS X VS NIKE, INSTAGRAM’S COLLAB FEATURE AND NETFLIX AND VIDEO GAMES?

It was a busy week across social this week, from Instagram rolling out and testing new features, to Netflix reportedly working on a new video game offering on the platform. We break down all these stories and more to get you up to speed with the latest industry news, so let’s get straight into it!
BY: Eliza Borrett 16/07/2021

INDUSTRY ROUND UP #10: TIKTOK’S NEW BAN, THE END OF FLEETS AND HOW YOUTUBE SHORTS HELPS WITH CREATOR GROWTH

In this week’s edition of the Industry Round Up, we break down some of the biggest updates from social media platforms that include the end of Twitter’s Fleets, TikTok’s new policy change and YouTube’s ‘New To You’ recommendation feed. We also cover some of the interesting stories from the world of creators, such as how
BY: Eliza Borrett 09/07/2021

INDUSTRY ROUND UP #9: LOUIS VUITTON AND GEN Z CREATORS, TIKTOK RESUMES AND TWITTER’S CLOSE FRIENDS FEATURE

HEADLINE NEWS FROM THE SOCIAL SPACE Nextdoor Goes Public  Nextdoor is an app and social platform that enables users to connect with others based on their location – allowing neighbours to communicate within the same geographical area to share information. The app launched in the United States in 2011 and began a global expansion in
BY: Eliza Borrett 02/07/2021

INDUSTRY ROUND UP #8: YOUTUBE’S NEW THEATRE, NORWAY’S NEW LAW FOR INFLUENCERS AND FACEBOOK LAUNCHES BULLETIN

HEADLINE NEWS FROM THE SOCIAL SPACE YouTube Theatre Opens At Hollywood Park YouTube will be opening a 6,000-seat performance venue, named the ‘YouTube Theater’ later this summer. The site will be opening at the Hollywood Park sports and entertainment complex and will open as part of an exclusive multi-year booking agreement with Hollywood Park. The
BY: Eliza Borrett 25/06/2021

INDUSTRY ROUND UP #7: FACEBOOK AND INDIE ARTISTS, KSI LAUNCHES HIS OWN BOXING PROMOTION AND TIKTOK LAUNCHES JUMPS

HEADLINE NEWS FROM THE SOCIAL SPACE Mark Zuckerberg Explains Why VR Is So Important To Facebook At the French tech conference VivaTech, Mark Zuckerberg joined as a virtual guest to talk about Virtual Reality (VR) at Facebook. The Facebook CEO explained that at Facebook’s core, it is all about connecting and VR is quickly becoming
BY: Eliza Borrett 17/06/2021

INDUSTRY ROUND UP #6: TIKTOK SPONSOR VIDCON, SPOTIFY CONFIRMS HUGE DEAL WITH FEMALE-LED PODCAST AND LAUNCHES GREENROOM

HEADLINE NEWS FROM THE SOCIAL SPACE TikTok Becomes Title Sponsor of VidCon 2021 TikTok has signed a deal to become a major sponsor of VidCon – the multi-genre online video tech conference that brings fans face-to-face with creators. YouTube has long been the headline supporter of the event since 2013, but TikTok is now taking
BY: Eliza Borrett 11/06/2021

INDUSTRY ROUND UP #5: NEW SNAPCHAT HIRES, YOUTUBE SHORTS UPDATE AND THE NEXT BIG INFLUENCER PRODUCT LAUNCH

HEADLINE NEWS FROM THE SOCIAL SPACE David Dobrik’s Dispo Confirms Series A Funding  David Dobrik created the app, but following an internet scandal earlier this year, the creator was forced to step away from Dispo. Dispo is essentially a social networking and photo-sharing disposable camera app, inspired by Dobrik’s popular second Instagram account, @davidsdisposable –
BY: Eliza Borrett 04/06/2021

INDUSTRY ROUND UP #4: YOUTUBERS VS TIKTOKERS EVENT BEING SHUT DOWN BY TIKTOK, TWITTER BLUE AND ADS IN FLEETS

HEADLINE NEWS FROM THE SOCIAL SPACE TikTok Issues Cease & Desist Over YouTubers Vs TikTokers Event  ByteDance, the parent company to TikTok, has reportedly issued a cease and desist on the boxing event that will see YouTubers go against TikTokers. The event is scheduled for June 12th, with the headline match being between TikTok star
BY: Eliza Borrett 28/05/2021

INDUSTRY ROUND UP #3: JAKE PAUL AND SHOWTIME, TIKTOK RADIO AND THE LATEST UPDATES WITH INSTAGRAM

HEADLINE NEWS FROM THE SOCIAL SPACE Trial Update: Apple Vs Epic Games Last year, Epic Games added a direct payment option to Fortnite on iOS and Android, essentially getting around Apple’s App Store fees of 30% for in-game purchases. This violated Apple’s rules and saw the swift removal of the game from the App Store.