Written by: Indie Boon

Senior Campaign Manager APAC at The Goat Agency

BY: Indie Boon 10/06/2021

THE RISE OF LIVE STREAMS IN SOUTHEAST ASIA AND WHY BRANDS SHOULD BE INVESTING IN THIS FORMAT

Live stream online shopping is a tried and tested concept in China, where social network titans like Douyin (China’s version of TikTok) are reinventing themselves as home shopping channels. Influencers and brands stream live content where the audience can instantly buy things that they are seeing on the app. Currently, Alibaba’s Taobao Live is dominating