Written by: Kali Fyfe

Paid Social Analyst at The Goat Agency

BY: Kali Fyfe 20/07/2021

FINDING YOUR TONE OF VOICE ON SOCIAL: WHAT BRANDS NEED TO KNOW

You may have noticed brands like Lidl or Gymshark easily connect with users through their social channels, and consequently receive high volumes of audience engagement. But how have these brands got there? There is a lot to be said about building strong and recognisable identities that are communicated both online and offline. But brands who