So we’ve all seen Lil Miquela running around posting across Instagram and driving over 1m followers. But what are those 1m people thinking? Why is this type of page gathering followers and what significance does it have for the influencer marketing industry?
We sat down with Head of Campaigns Frankie Hobbs and Holly from our proposal team last week to discuss how these types of pages are evolving and how they may contribute to campaigns in the future. The key here is identifying the type of influencer and results that these types of page drive and then aligning them to brands and campaigns as such.
Let’s see what they thought;
So are you interested in CGI campaigns? Or would you rather use traditional pages on social media? Let us know your thoughts at firstname.lastname@example.org.