Reddit is the 8th wonder of the world, where the weird and wonderful minds of people on the internet collide. Nothing’s too niche in this space, from tea enthusiasts to toe suckers; you name it, there’s a community for it.
It’s a place where conversations are unfiltered, and people can talk about anything they want openly. Ranked as the 7th most popular website in the world, with over 400 million monthly active users, is this a space that brands should utilise? Or is it a platform that’s too untamed for them?
Our very own Matthew Zwyatt reaches out to Reddit experts Cambo & Nelson from the ‘Read it on Reddit’ podcast to talk about the power of communities, before diving into the abyss that is Reddit.