BLOG POST BY: Rowan Byers
December 28, 2022

Social Media News Round Up #83 – ChatGPT Highlights Rising Demand For Generative AI Tools

Each week the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. This week we cover the growing demand for AI through app’s like ChatGPT, Twitter’s ban on journalists and how it could impact content moderation, and TikTok’s new feature that adds context to video recommendations.

Don’t forget you can follow us on LinkedInInstagramTikTok and Twitter for real-time announcements of all our new blog content!

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Contents

Twitter’s Ban on Journalists Could Establish New Approach For Content Moderation

Google To Expand Search Capacity in YouTube Videos

ChatGPT Highlights Rising Demand For Generative AI Tools

YouTube CFO Steps Down to Join AI Startup Cohere

TikTok’s New Feature Will Tell You Why a Video Appeared in Your ‘For You’ Feed

Twitter’s Ban on Journalists Could Establish New Approach For Content Moderation

Amidst the arguments sparked by Elon Musk’s decision to suspend journalists from Twitter, there may be signs of agreement coming to light. These agreements align with a new moderation approach and how it could grow within Musk’s Twitter 2.0 roadmap.

To recap, Twitter banned an automated account that revealed Elon’s location, which was deemed as a violation of the app’s privacy regulations. Following the removal of the account, Twitter implemented a new policy that outlawed all forms of live location tracking of individuals via tweet. The new policy was extended to anyone, including journalists – of which a handful of prominent tech reporters found themselves suspended from using the app.

In Musk’s view, his actions were merely an extension of his new rules. To others, they’re an abuse of power, which has alerted EU officials who have strict ideologies around freedom of the media built into social platform operating parameters.

On one side of this debate are Elon’s biggest supporters, who vouch for the conservative measures by saying things like: 

On the other, they’re saying that Elon is fine with levelling unfounded claims of abuse against innocent people, and guilty of setting his mob of supporters against anyone he doesn’t like personally.

If anything, social platforms benefit from leaving as much borderline content on the platform. This is because it generates more engagement. The closer people get to the borderline of the platform’s rules, the more interaction their posts see.

Social media is incentivized to leave the worst, most divisive comments up, whilst assessing of the comment or post could lead to real-world harm, in which they would have to act accordingly.

On both sides of the Twitter discussion both sides have a strong argument. Elon Musk should not be vilifying individuals by name, making them a target, because that could result in real world harm. 

Google To Expand Search Capacity in YouTube Videos

Google is looking to broaden its search capacity within videos with a new test to search keyword for video clip segments.

Currently piloting in India, the test uses video captions to help users find relevant sections within video clips.

YouTube has been working on this search capacity for a while, first through the addition of video chapter search in 2021, which enables text detection to help identify chapters within a video. The video sharing app also made video transcripts searchable last October. This new update enable the next stage of automated detection and the ability to determine key points within video clips.

The update could also benefit SEO practices. The addition of more text-formatted tools puts more pressure on creators to ensure the captions in their videos are accurate, something that will improve caption quality whilst serving as a guide tool.

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ChatGPT Highlights Rising Demand For Generative AI Tools

Before you flee to your emergency bunker, AI is set to conquer the social media space in the coming year, not the human race.

AI tools are set to have a much bigger influence over online communication. For the most part, people are excited to check out what they look like in various AI-generated art styles, and how generative systems can enhance their content creation.

Tools like ChatGPT, a text-based AI creation tool make it much easier to quickly create large quantities of blog posts and web paged to bolster SEO efforts. The outputs of ChatGPT are generally well articulated, competent summaries of a specified topic that can be aligned with chosen keywords that help to ensure that your website corresponds with what Google is seeking.

The outputs of ChatGPT are based upon the web’s existing content, repurposing the language into new presentations, which results in a very close replica of web content as we know it.

With more generic overviews being posted to websites, this could open up more capacity for better copy to stand out, encouraging creatives to create more engaging text-based content.

For SEO practices, ChatGPT is definitely a viable option. In terms of legality, GhatGPT outputs require a clear outline that the content has been created by AI, not a human. And, due to the nature of AI learning, outputs may not be unique to individual users, meaning the service may generate the same or similar output for OpenAI or a third party. 

This means you could end up copying the work of another, which leads to Google penalties for duplicating content.

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YouTube CFO Steps Down to Join AI Startup Cohere

Martin Kon, the current and soon to be former chief financial officer at YouTube is stepping down. As of February 1st, Kon will leave Google and is bound for the chief operating officer of Cohere, an artificial intelligence startup.

Before YouTube, Kon was senior partners and tech, media and telecoms managing director at Boston Consulting Group. Predating that, he spent 20 years at management consulting group Oliver Wyman, heading up its New York office.

Kon’s soon to be role at Cohere will consist of “understanding enterprise customer needs, bringing commercial products and solutions to market, and helping businesses realize enormous value from harnessing the power of language models,” says Cohere’s co-founder and CEO Aidan Gomez.

Operating out of Toronto, Cohere launched back in 2019, and has so far amassed $165 million in funding to help businesses take advantage of language models. Cohere focuses on predictive text generation used across functions like copywriting, search, conversational AI and content moderation, for example.

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TikTok’s New Feature Tells You Why a Video Appeared in Your ‘For You’ Feed

TikTok is gearing up to launch a new feature that will enable users to see why a particular video was placed within its For You feed. The feature is designed to bring more context the the content recommended in the app’s For You feed.

To access this feature, users can tap on the share panel and sleet the question mark icon called ‘Why this video.’ Users will then be able to see the reasons behind the recommendation.

Users may learn that the video was recommended based off of their interactions, content they watch, like or share, comments posted, frequent searches, or even because a user follows the account that posted the content. Geographical elements are also a factor in which TikTok recommends content in the For You feed.

TikTok’s personalised For You page algorithm is an integral factor behind the app’s success. It’s ability to show users the content that they like or are interested in is paramount in the way social media works today. However, the algorithm has its faults, for example some pieces of content might not cater to an individual’s interests. With this new feature, users can learn more about why the video has been recommended to them, learning additional and specific context about why a certain video was shown to them.

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And that’s all for this week, but don’t forget to follow us on LinkedInInstagramTikTok and Twitter for real-time announcements of all our new blog content!

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Written by: Rowan Byers

Insights Executive at The Goat Agency