INSIGHTS FROM AN INTERN

When I arrived at Goat almost two months ago now, I knew I had an interest in this industry. After having heard the term ‘influencer marketing’ being thrown around in my Marketing Principles lectures at University, which unfortunately mainly focus on the more traditional methods of advertising, I wanted to learn more. My time here so far has been spent in various departments, helping me gain a real insight into the industry. Even with a few months left of my internship, I have already caught the passion that Goat has for this field.

At the beginning, I was helping the Outreach team who are tasked with managing our CRM system and getting the influencers onboard. Unlike many other influencer agencies, Goat are unbiased when it comes to selecting influencers. We will simply choose the best fit for the specific campaign, each of which is personalised ensuring the content works with the influencer to produce KPIs we guarantee. As someone who follows a lot of influencers on various social media platforms, I never before realised the amount of work that goes on behind the scenes to ensure that everything runs smoothly. It was a great feeling when I saw influencers that I had reached out to posting quality content; it is not an easy process as we look at deep level data and go beyond the vanity metrics.

I then spent some time shadowing Meg, one of the Account Managers. She simultaneously manages 10+ accounts and provides clients with daily and weekly updates of how their campaign is doing. These reports consist of statistics such as number of likes, comments, impressions, engagement as well as sentiment. It was interesting moving from Outreach to this part of the company as it is where you can see how the influencer’s content is really making a difference and helping brands raise their profiles. The campaign that sticks in my mind is Lidl x Heidi Klum; we were able to significantly over-deliver on all deliverables. Lidl was incredibly pleased with this result, and we have since helped them launch various health and beauty, as well as DIY products.

I have since been helping Esme, our Marketing Manager and have overseen Goat’s various social media pages. Influencer marketing has really been thrown into the spotlight recently; every morning I search news pages finding interesting articles and other content about the industry to upload to our social media accounts. I started this role just as the Cannes Lion Festival began, which is an event for companies working in advertising, design, media and related industries. The amount of news surrounding the festival, as well as the number of talks, awards and workshops that were held, made me realise how far influencer marketing has come and that it will continue going from strength to strength. We are also looking to kick-start the Goat podcast after taking a brief hiatus due to a very busy few months! I have been given the task of finding potential guests to interview; if you are in the industry, are passionate about it and want to be our next guest, please email us at esme@goatagency.com

I have loved my time at The Goat Agency so far and I am excited for what is to come. We have just moved offices to Finsbury Square; the new space is huge and shows how Goat will continue growing massively. We have also just had the annual Sports Day, which really made me feel like a part of the team. Throwing it back to our school days, there was an egg and spoon race, tug of war and a very competitive rounders match! Goat is welcoming new faces every week and the effort that people have made to make me feel welcome has made this experience incredibly enjoyable.

My knowledge of the industry has grown so much in such a short space of time. Goat are responsible for approximately 30+ campaigns a week, and new brands are being signed daily. I am intrigued to see what these next few months hold not just for Goat, but the industry as a whole!

If you’d like to be considered for an internship at Goat, please contact jobs@goatagency.com