Interview with an Influencer: Chris Ingram
Hi Chris, welcome to Interview with an Influencer! To get started, could you tell us a bit about yourself?
Hello all, I’m Chris Ingram, I’m a 23 year old European Rally driving Champion from Manchester. I’m passionate about film, fitness and football (City not United!).
Over the last 12 months I have built partnerships with numerous European brands and I’m now focusing on exploiting social media to build my brand and continue to help me raise sponsorship.
How did you get to where you are?
Rally driving has been more than a passion, it’s been my way of life since I was 16. I’d say the dedication and perseverance plus natural advanced/extreme driving ability has helped me get to where I am. I’d be content with what I’ve achieved if it all stopped tomorrow, but there’s still a long way to go to fulfil my biggest ambitions.
Is there something you wish brands knew about influencers?
I wish more brands were open-minded about which influencers they could be involved with rather than the standard celebrity or reality TV figures. Luckily my partners have seen what amazing and unique content we can create through my exhilarating sport and that they are on a sporting journey with me.
Who is your favourite influencer in the racing community?
I’d say Ken Block has to be leading the way. Everything is absolutely on message with his “Hoonigan” brand and that’s why he’s had incredible success on social media with his Gymkhana videos and generally all of his content, despite not actually being a current World Championship driver. Having Monster Energy onboard must have also helped massively at the beginning.
What have you got lined up for 2018? What are you most excited about getting involved with next year?
I have won the European title so I need to focus on what will get me to the World Rally Championship and I believe having a big social media presence is one of the keys I personally need to help fund my racing, as well as continuing to improve my driving skills and knowledge of the races. I have some huge social media campaigns planned with my sponsors including 11 Degrees so I’m excited to see how it will pan out.
How do you balance racing, travelling all over the world and your Instagram feed?
I have loads of time to post stories every day, during racing it’s difficult as I need to stay focused, but I always post an update at the end of the day. My plan is to explore more of the lifestyle content in the future. I realise I’m so lucky to visit some pretty epic places so I’d like to post more about travelling in general.
What are your top tips for people to get involved in racing? And perhaps then growing their following online?
I would encourage any young lad or lady with a need for speed to go go-karting. The next level is doing a track-day in a safe road-going car. All you need is a helmet! To start motorsport properly, you need some budget (at least £1000) to get your race or rally license with the MSA and to start grass-roots level motorsport in a cheap old motor. All you have to do to become a rally co-driver is get your license from the MSA for £40, then you could even be eligible to be my passenger on a rally. You’d throw up though!
If you could work with any brand, who would you most like to work with?
I’d like to work with a leading energy drink brand or sun-glasses brand like Oakleys. They are always looking to create cool content so that’s right up my street!
Great to hear! Thanks so much for joining me for Interview with an Influencer!