Interview with an Influencer: Simo Sedraty
Hi, could you please tell us a little about yourself and how your channel got started?
So my name is Simo Sedraty, I’m 26 years old. Beside my YouTube channel, I am an advertising copywriter, I started my YouTube channel 4 years ago thanks to another YouTuber who influenced me at the point to make me want to create my own work. So when I did I started out with sketches that were a hit and the audience I had grown day by day making my channel very recognizable.
Why did you become an influencer?
The first thought I had about the idea of becoming an influencer is that the idea was so cool, and sounded good to my ear, then I thought more about it and found out that being an influencer meant much more than that, I would actually be able to be part of people lives and maybe even change them, by giving them hope, progress, hard work, success which makes you want to give them all you got to be a role model!
Is there something you wish brands knew about influencers?
Well the way I see it, influencers are the world’s new artists, meaning that were are a mixture of artists and influencers, and maybe that’s what the brands should know. They must learn how to cooperate with their influencers in order to reach out for the audience, because we know our audience and how to react with them and give them what they want, which should be respected by the brand in order for us not to lose our audience. This way everyone is a winner.
How do you balance your lifestyle with your online presence?
Well as hard as it is, I personally try to find the balance between both sides, as a person who spends most of their time online, it is hard to balance that with my personal life but I try to give each part its importance, and be both me and Simo Sedraty known in the world of the media.
What have you got lined up for 2018? What are you most excited about getting involved with next year?
Of course I can’t predict what may happen, but of course as any other person I have plans, one of them that is really important is actually a short film I’m planning to make with many famous Moroccan influencers, it has a really beautiful and special idea concerning science fiction. Also, this little idea made me want to step out of my comfort zone and create more short films and not only stick to sketches, which is a really big step to make. And finally, the project I’m most excited about is my own show.
What is your biggest frustration about working with brands? What one change would you make?
Well, being an influencer means having to deal with a number of frustrations, working with a brand is one of them. The first thing I really dislike is when they give you a really small budget in your contract, which makes your work bounded and limited. Second thing is that they opt for a very commercial content, which is not what the influencer does, it’s like they try to change what you do and make you look and sound like any other advertiser that aims to sell something in any way. Thus the brands should really try to work on their tactic and be more involved with the influencer they’re working with, in order to create something new and innovative.
What is your favourite type of content to create?
My favourite type is emotional content, mixed with a little comedy, a video that strikes the audience’s emotions and feelings is a good video, is a video that I’m proud of, because I raise awareness and give a message to my viewers, for example the video I made when I reached 300k followers of YouTube, called “SIMO SEDRATY | Meet Up 300k Abonnés” which was a real success to me mostly. In the future I wish to make short films that deal with science fiction, action, and comedy that will make the audience involved and hoping to see more.
If you could work with any type of brand, who would you most like to work with?
Well there are many brands I wish to work with, and mostly the ones that have for audience the young category of society, like sports brands such as Adidas, Nike, Puma etc… In addition to brands that encourage travelling, and discovering new parts of the worlds, for example travel agencies. These are my top choices.
Tell us about your recent trip with Formula E? What were the best bits, and what would you have liked to do differently next time?
Well, I have to say that it was a delight and I had a blast doing it because first I had no idea it was something that’s organized in Morocco and was surprised to know that it was its second organization. And the best part about the whole experience was that we got to go inside, where the magic happens, the fact that we got to meet the drivers and see everything up close and from the center of the whole event and before everyone else was really unforgettable, and I would have loved to have tried the cars for a little spin, maybe next time.
What advice would you give to people wanting to increase their profile on social media?
I would only want them to be themselves and stick to their personality strengths, and actually exploit and capitalize on them, that way they’ll create their own identity and be different from others, and in a world that misses originality and creative people, I think it’s the only thing they should focus on, because it is better to fail in originality than to succeed in imitation.