Twitch is the world’s largest online video game streaming platform, known for captivating audiences through live content. The platform is driven by real-time engagement, and community participation, which means there is a lot of potential for brands to tap into, and grow within the live stream market.

Twitch marketing can help brands expand their reach to new, more diverse, audiences. Twitch is also a great platform for brands looking to create a sense of community, and really get to know their consumers.

Here’s our guide to Twitch marketing in 2023.