YouTuber Joe Sugg Takes On Music Charts

In today’s daily vlog we’re looking at the latest trend in YouTuber videos – the 60 minute music video. One influencer, Joe Sugg, has taken it even further by enlisting the help of musicians Connor Maynard and Byron Langley to create a song so good that it’s now trending in the iTunes charts. The song focuses on his sister Zoella.

As influencers increasingly enter into other industries (hello KSI V Logan Paul boxing matches) their loyal following supports them all the way to genuinely disrupt these other markets. This is yet another way that influencers are changing the entertainment industry.

How did this happen? Check out my thoughts here.