Goat created an influencer generated content campaign raising awareness, educating consumers and driving acquisition of Activia yoghurts.
We activated both thought leaders and conversation drivers to discuss the key messaging around gut health across Instagram stories, feed posts and integrated YouTube videos.
Using both Instagram and YouTube, influencers posted their vibrant and authentic content organically in order to build awareness. This content created positive conversation around the Activia yoghurt pots and the inspiring recipes that had been shared across platforms, increasing audience engagement and resulting in positive brand sentiment.
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