CASE STUDY

Fenty

We were tasked to drive awareness of the launch of Fenty’s new Sun Stalk’r bronzer across Thailand, using renowned beauty influencers.

Instagram stories were used as an acquisition method to drive traffic to Sephora, whilst Youtube integrations gave full product reviews and showed how the bronzer could be used in a daily makeup routine.

We were able to drive credibility and authentic brand advocacy from the reviews, using key influential voices in the beauty community, which ultimately drove awareness, engagement and increased swipe ups to Sephora.

Platforms:
Territory:
Thailand
Fenty 1 Body - The Goat Agency
Fenty 2 Body - The Goat Agency

1.7m Total Influencer Following – A 446% over delivery

317k+ Engagements and story views – A 706% over delivery

Two Full Youtube Integrations

$7.5k SGD worth of total over delivery

Fenty Body Full - The Goat Agency

@alie.blackcobra

Alie Blackcobra had an impressive 16.78% view through rate

Fenty Featured Post - The Goat Agency
CONTACT US

MORE CASE STUDIES

Saints Row Case Study - The Goat Agency

How we built hype for the re-launch of Saints Row in the most creative ways imaginable!

VIEW CASE STUDY
Dell Casestudy Sliderimage - The Goat Agency

7 months. 15 campaigns. 168 million impressions. 229K clicks. Showcasing our results as the appointed influencer agency of record for Dell.  Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local market cultural and linguistic nuances.

VIEW CASE STUDY
Worldremirt Casestudy Sliderimage - The Goat Agency

How we delivered more than 2.4 million engagements worldwide for international money transfer platform, World Remit.

VIEW CASE STUDY
Audi Casestudy Sliderimage - The Goat Agency

How Goat increased test drive numbers for Audi's Q range SUVs through Instagram.

VIEW CASE STUDY
Beefeater Casestudy Sliderimage - The Goat Agency

How Goat developed a trending hashtag campaign for the launch of Beefeater's Pin Gin.

VIEW CASE STUDY
Zaxbys Casestudy Sliderimage - The Goat Agency

Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and become their first influencer agency of record.

VIEW CASE STUDY
Formulae Casestudy Sliderimage - The Goat Agency

We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series. 

VIEW CASE STUDY
Ubereats Casestudy Sliderimage - The Goat Agency

We drove over 2,000 promotional code redemptions in a two-week period with our heartwarming campaign between Starbucks and UberEats.

VIEW CASE STUDY
Mercari Casestudy Sliderimage - The Goat Agency

We have been the influencer agency of record for Mercari in the US market since 2017. A household name in Japan, Mercari is one of the fastest growing ecommerce marketplaces in the world. As a mobile-first product, and with a key focus on growth, our main focus has been to deliver and maintain a low cost per install and cost per acquisition. 

VIEW CASE STUDY
Mars Springbake - The Goat Agency

Raising awareness of the #SpringbakeShowdown with influencers, driving everyday chocolate fans to participate in a delicious Easter competition.

VIEW CASE STUDY
Danone - The Goat Agency

We engaged over 2.8m people in an educational campaign that drove advocacy for Activia Yogurts. Over 450 pieces of vibrant content were created, driving awareness, education and purchase intent.

VIEW CASE STUDY
Tinder - The Goat Agency

How to make online dating look better than ever? We activated a three-week campaign to drive hype around Tinder's Swipe Night in Australia. See how it went...

VIEW CASE STUDY
Fenty - The Goat Agency

Launching Fenty Beauty’s hyped new bronzer in Thailand using influencers and driving traffic to a major online retailer.

VIEW CASE STUDY
Olay - The Goat Agency

Driving awareness and sales for Olay in Singapore and Malaysia, producing over 1,300 pieces of content, running competitions, live streams, events and workshops.

VIEW CASE STUDY
Fireball - The Goat Agency

We ignited the seasonal marketing calendar of Fireball Whisky through party-going influencers producing fun, creative, stay at home content, amplified through paid media.

VIEW CASE STUDY
Isko 1 - The Goat Agency

We implemented a social strategy and influencer campaign to relaunch ISKO’s social presence, growing its following by over 100,000 new followers.

VIEW CASE STUDY
Starling - The Goat Agency

We reached new customers and small business owners with super relevant content for Britain’s Best Bank through a multi-channel ambassador program.

VIEW CASE STUDY
Superdrug - The Goat Agency

See how we made an established brand stay relevant to a Gen Z and Millennial audience. Our year-long strategy used TikTok, Instagram and YouTube to drive incredible results within this key demographic.

VIEW CASE STUDY
Thinx - The Goat Agency

Building the Thinx brand through long-term authentic partnerships combined with a highly effective sales driving layer. Did someone say ROI?

VIEW CASE STUDY
Mars Bounty - The Goat Agency

We sparked an age old debate around the notorious Bounty Celebrations chocolate. With a controversial Instagram AR Filter that left fans a little confused…

VIEW CASE STUDY
Heinz - The Goat Agency

See how we outperformed traditional brand paid media with our Heinz Seriously Good Mayonnaise Distribution strategy.

VIEW CASE STUDY
Pokerstars - The Goat Agency

We drove new user sign ups using influencers as ambassadors on Youtube and Twitch. The Sidemen Poker series generated over 5m views on Youtube. Winner, winner...

VIEW CASE STUDY
Belmond - The Goat Agency

Like luxury travel? See what happened when we sent influencers to beautiful Belmond Hotels in Venice, Sicily, Peru, Brazil, Cambodia and South Africa.

VIEW CASE STUDY
Nivea 1 - The Goat Agency

18 influencer activations and over 1,000 pieces of content across multiple territories. Learn how we scaled Nivea in the 21st century whilst staying true to the brand we know and love.

VIEW CASE STUDY
Uefa 1 - The Goat Agency

We sent influencers across Europe to experience the excitement, drama and culture of Europa League games, creating a slick multi-episode video series along the way.

VIEW CASE STUDY
Mm - The Goat Agency

We were tasked by Mars to raise awareness and encourage engagement around the M&Ms brand. It got colorful!

VIEW CASE STUDY
Lipton - The Goat Agency

See what happened when we were tasked by Lipton to create an engaging campaign centerd around Peace One Day.

VIEW CASE STUDY
Grosvenor - The Goat Agency

Creating and implementing a full social strategy for the launch of Grosvenor Sport's social channels to change brand perception and increase community interaction and growth.

VIEW CASE STUDY
Readly - The Goat Agency

See how our Readly paid social campaign drove unprecedented levels of positive sentiment, website traffic and sign-ups.

VIEW CASE STUDY