We were tasked to drive awareness of the launch of Fenty’s new Sun Stalk’r bronzer across Thailand, using renowned beauty influencers.
Instagram stories were used as an acquisition method to drive traffic to Sephora, whilst Youtube integrations gave full product reviews and showed how the bronzer could be used in a daily makeup routine.
We were able to drive credibility and authentic brand advocacy from the reviews, using key influential voices in the beauty community, which ultimately drove awareness, engagement and increased swipe ups to Sephora.
1.7m Total Influencer Following – A 446% over delivery
317k+ Engagements and story views – A 706% over delivery
Two Full Youtube Integrations
$7.5k SGD worth of total over delivery
Alie Blackcobra had an impressive 16.78% view through rate