Since January 2019, Goat has worked with Nivea to run 18 influencer campaigns to date, across multiple regions.
We have developed strategies that are product and campaign-specific, while keeping aligned with Nivea’s tone of voice. Across campaigns we have raised awareness of new product launches, read social conversations, reacted to PR and managed influencers events representing Nivea.
Campaigns have included MicellAir, which reinforced the makeup removal range as makeup artists’ favorite within millennial audiences; Q10 Power – a Mother’s Day campaign that created conversation on anti-aging around the nostalgic Nivea creams; Q10 Gradual Tan, which targeted female audiences over 45 in the UK at the start of spring, empowering them to bare their legs during summer and Nivea Men & LFC, which targeted a young male audience, educating them on the importance of skin care whilst also opening up conversation around mental health and loneliness.
We have executed 18 campaigns across the UK market
Over 39m impressions have been achieved across all campaigns
We have received over 21m engagements from content
30k clicks to Boots or Superdrug.com
Over 1.3k pieces of content produced
Great for brand loyalty and content over delivery
Amazing creativity on video format content