AS THE
HUMAN RACE
DEALS WITH
THE COVID-19
OUTBREAK
Human behaviour,
opinions, technology and
economic systems are
shifting incredibly fast.
A HUGE PORTION OF THE POPULATION ARE
WORKING OR STUDYING FROM HOME
PHYSICAL SOCIAL INTERACTIONS
HAVE ALL BUT BEEN BANNED
RETAIL STORES, PUBS, CLUBS, RESTAURANTS
AND CINEMAS ARE ALL TEMPORARILY CLOSED
PUBLIC EVENTS, CONCERTS, SPORTS
FIXTURES HAVE ALL BEEN CANCELLED
SO, WHAT THE
F***
ARE WE ALL
DOING NOW
WE'RE
ONLINE
in the last two weeks according to Virgin Media
WE'RE
ON SOCIAL
Instagram and Whatsapp
over the last two weeks
Source: Data from 7.5 million Instagram posts and
2152 TikTok influencers Campaign Live – 16/03/20, Facebook
WE'RE ALL
KEEPING UP
TO DATE WITH
THE NEWS LIKE
NEVER BEFORE.
all we’re doing.
COMMUNICATING
Facebook group calls rocketed by more than 1000% in the last month
Houseparty, group video chat app, drove 2 million downloads in 1 week to become No. 1 in UK
CONSUMING
Nielsen state video streaming services are set to increase by at least 60% over the coming weeks
Web content download data is up 90% compared to 2 weeks ago
WE'RE
CREATING
“How to Make a TikTok”
Google searches are
up nearly 400% since
1st March
LEARNING
Google searches on
Language Learning and
Meditation apps are up
100% from this time last year
Sources: BBC, The Guardian, IBC, The Independent & Nielsen.
WE'RE
WORKING HARD
PLAYING HARD
MICROSOFT TEAMS IS CLOCKING
9,000,000,000
MINUTES OF VIDEO MEETINGS EACH WEEK
VIDEO GAMES ARE BEING PLAYED
AT RECORD LEVELS, FOR EXAMPLE:
App Store data for March shows:
ALL TIME RECORD OF
XBOX LIVE
Sources: Microsoft, Appfigures, Steam
WE'RE
WORKING HARD
MICROSOFT TEAMS IS CLOCKING
9,000,000,000
MINUTES OF VIDEO MEETINGS EACH WEEK
App Store data for March shows:
Sources: Microsoft, Appfigures, Steam
WE'RE
PLAYING HARD
VIDEO GAMES ARE BEING PLAYED
AT RECORD LEVELS, FOR EXAMPLE:
ALL TIME RECORD OF
XBOX LIVE
Sources: Microsoft, Appfigures, Steam
WE'RE GOING LIVE.
A LOT.
Robbie Williams has been going live on
Instagram and taking song requests on
a live stream, coining the
phrase Coronoake
Joe Wicks, The Body Coach, is going live
on YouTube Monday-Friday for daily PE
lessons, this week he totalled 13 million
live views in 5 days
Professional backing dancer and
influencer Mark Kanemura is hosting
daily live dance parties to keep spirits
up and keep moving
HOW ARE
PLATFORMS
ADAPTING?
In such a short space of time, platforms have had
to adapt quickly, with some even releasing new
features early
Instagram launched Co-Watching, where groups can browse
Instagram together through video chat
YouTube updated their YouTube Learning platform education
resources to help families at home
Snapchat dedicated COVID-19 News section in at effort to
battle misinformation of teens
Location app owned by Snapchat, Zenly created a leaderboard
to show who is best at staying at home
Although not new, the Netflix Party extension has exploded in
popularity over the past few weeks. Where friends can watch
Netflix together and chat simultaneously
WHERE DO
BRANDS
FIT IN?
THE TRADITIONAL
MARKETING MIX
Many print factories are winding down, slowing the speed of
production even further at a time when people need new content fast
EVENTS
With huge impact across the industry, all events for the
foreseeable future have been cancelled
TV
Experiencing short term uplift but without live sports, public events
and with production being paused, programming is drying up fast
RADIO
Has seen an increase thanks to online streaming despite the lack
of commuters, factories and offices
OOH
Temporarily redundant with people stuck at home for a long time
THESE CHANNELS
MOVE TOO SLOWLY
IN THIS NEW
MARKETING PARADIGM
THE WORLD IS
MOVING DIGITAL
BUT FASTER
THAN EVEN WE
EXPECTED
WHAT WE THOUGHT
WOULD TAKE 5 YEARS
IS GOING TO TAKE CLOSER TO 5 MONTHS
PREDICTED DIGITAL MARKETING SPEND % OF TOTAL AD SPEND WORLDWIDE
SOURCE: STATISTA
A GLOBAL SURVEY
OF 35,000 GLOBAL
CONSUMERS
PUBLISHED
BY KANTAR THIS
WEEK FOUND:
THINK BRANDS SHOULD
KEEP ADVERTISING
BELIEVE BRANDS SHOULD HELP
THEM IN THEIR DAILY LIVES
SAY BRANDS SHOULD INFORM
PEOPLE WHAT THEY’RE DOING
THINK COMPANIES SHOULD
NOT EXPLOIT THE SITUATION
IN ECONOMIC UNCERTAINTY,
SOCIETAL CHANGE & EMOTIONAL UNREST
IT’S MORE IMPORTANT THAN EVER THAT BRANDS
KEEP CONTRIBUTING TO THEIR COMMUNITIES
KEEP TALKING TO THEIR CUSTOMERS
KEEP DOING GREAT THINGS
DON’T BE PARALYSED BY FEAR
DON’T ABANDON YOUR CUSTOMERS
DON’T LOSE YOUR DIGITAL PRESENCE
BUT DON’T JUST CARRY ON DOING THE SAME THING
FIND YOUR WAY TO HELP
LVMH to make disinfectant gets to aid..
nypost.com
Apple Donating Millions of Masks to...
macrumors.com
Tesla's Musk offers to make ventilators...
aljazeera.com
BUT WHAT IF YOU CAN'T PROVIDE MEDICAL SUPPLIES?
Brands can contribute in
more ways than one...
HOW
TO
DO
GOOD
CONNECT
Can my business bring people together?
Does it help connect family, friends & social communities?
INFORM
Can we help share true information, dispel fake news
and keep people in the know?
SUPPORT
Can we provide support for individuals, organisations or
professions? i.e. mental health advice or support of essential workers
ENTERTAIN
Can we help people become better versions of themselves,
teach them a new skill, impart some knowledge or lead the way?
TEACH
Can we provide light hearted relief from boredom or distress
through comedy, drama, music?
PROVIDE
Do our products and services ease the strain on the everyday consumer?
Can our product be delivered? Is our service relevant to self-isolating households?
CONNECT
EE
Giving its vulnerable and disabled
customers free calls, texts and data
to help them stay in touch with loved
ones during the lockdown
INFORM
Deliveroo
Using their app push notification
allowance not to push offers but
instead keep customers informed
SUPPORT
Pret a Manger
Giving away free drinks and
discounted food for NHS workers
TEACH
Headspace
Offering educational mindfulness
content on how to deal with COVID-19
emotions through meditation
ENTERTAIN
Levi’s
Hosting a live stream ‘Party
with Snoop Dogg’ to keep
customers entertained
PROVIDE
Heinz
Donating 12 million free
breakfasts for school children in need
THINGS WILL NEVER GO BACK
TO NORMAL, NOT QUITE
THERE WILL ALWAYS BE THE
WORLD BEFORE COVID-19
AND THE WORLD AFTER
THE MAJORITY OF STRATEGIES
CREATED BEFORE HAVE QUICKLY
BECOME UNFIT FOR PURPOSE
SOCIAL IS THE
ANSWER
BUT HOW DO WE MAKE CONTENT?
GET THE PEOPLE
AT HOME TO
MAKE IT FOR YOU.
EXPERTS AT CREATING CONTENT REMOTELY
ABLE TO REACT & CREATE FASTER THAN BRANDS
In such fast moving times, large teams and
production houses can be too slow to act
INFLUENCER
CONTENT CREATORS
FREE TO SAY THE THINGS THAT BRANDS CAN’T
LEADERS OF SOCIAL COMMUNITIES
Influencers are a source of comfort and
stability for many, another familiar voice
to guide them through confusing times.
HOW
CAN
GOAT
HELP
Ultimately, we deliver remote social planning & execution to keep our clients active and thriving through the biggest cultural change of a generation
EVERY BRAND IS GOING TO NEED
THEIR OWN BESPOKE STRATEGY
TO FIND OUT WHAT YOURS SHOULD BE
LET’S TALK
Alternatively you can email through to info@goatagency.com