Goat White

AS THE
HUMAN RACE
DEALS WITH
THE COVID-19
OUTBREAK

Human behaviour,
opinions, technology and
economic systems are
 shifting incredibly fast.

A HUGE PORTION OF THE POPULATION ARE
WORKING OR STUDYING FROM HOME

PHYSICAL SOCIAL INTERACTIONS
HAVE ALL BUT BEEN BANNED

RETAIL STORES, PUBS, CLUBS, RESTAURANTS
AND CINEMAS ARE ALL TEMPORARILY CLOSED

PUBLIC EVENTS, CONCERTS, SPORTS
FIXTURES HAVE ALL BEEN CANCELLED

SO, WHAT THE

F***

ARE WE ALL
DOING NOW

WE'RE

ONLINE

Web content download traffic is up 90%
in the last two weeks according to Virgin Media

WE'RE

ON SOCIAL

+ 0 %
Increase in time spent on Facebook, Instagram,
Whatsapp
+ 0 %
In engagements on #ad posts
over the last two weeks

Source: Data from 7.5 million Instagram posts and
2152 TikTok influencers Campaign Live – 16/03/20, Facebook

WE'RE ALL
KEEPING UP
TO DATE WITH
THE NEWS LIKE
NEVER BEFORE.

But that’s not
all we’re doing.

COMMUNICATING

Facebook group calls rocketed by more than 1000% in the last month

Houseparty, group video chat app, drove 2 million downloads in 1 week to become No. 1 in UK

CONSUMING

Nielsen state video streaming services are set to increase by at least 60% over the coming weeks. 

Web content download data is up 90% compared to 2 weeks ago

WE'RE

CREATING

“How to Make a TikTok”
Google searches are
up nearly 400% since
1st March

LEARNING

Google searches on
Language Learning and
Meditation apps are up
100% from this time last year

Sources: BBC, The Guardian, IBC, The Independent & Nielsen. 

WE'RE

WORKING HARD

PLAYING HARD

MICROSOFT TEAMS IS CLOCKING

9,000,000,000

MINUTES OF VIDEO MEETINGS EACH WEEK

VIDEO GAMES ARE BEING PLAYED
AT RECORD LEVELS, FOR EXAMPLE:

App Store data for March shows:

+ 0 %
BUSINESS APP DOWNLOADS
+ 0 %
EDUCATION APP DOWNLOADS
ALL TIME RECORD OF
0
CONCURRENT USERS ON STEAM
+ 0 %
INCREASE IN MICROSOFT CLOUD SERVICES INCLUDING

XBOX LIVE

Sources: Microsoft, Appfigures, Steam

WE'RE

WORKING HARD

MICROSOFT TEAMS IS CLOCKING

9,000,000,000

MINUTES OF VIDEO MEETINGS EACH WEEK

App Store data for March shows:

+ 0 %
BUSINESS APP DOWNLOADS
+ 0 %
EDUCATION APP DOWNLOADS

Sources: Microsoft, Appfigures, Steam

WE'RE

PLAYING HARD

VIDEO GAMES ARE BEING PLAYED
AT RECORD LEVELS, FOR EXAMPLE:

ALL TIME RECORD OF
0
CONCURRENT USERS ON STEAM
+ 0 %
INCREASE IN MICROSOFT CLOUD SERVICES INCLUDING

XBOX LIVE

Sources: Microsoft, Appfigures, Steam

WE'RE GOING LIVE.

A LOT.

Robbie Williams has been going live on
Instagram and taking song requests on
a live stream, coining the
phrase Coronoake

Joe Wicks, The Body Coach, is going live
on YouTube Monday-Friday for daily PE
lessons, this week he totalled 13 million
live views in 5 days

Professional backing dancer and
influencer Mark Kanemura is hosting
daily live dance parties to keep spirits
up and keep moving

HOW ARE
PLATFORMS
ADAPTING?

In such a short space of time, platforms have had
to adapt quickly, with some even releasing new
features early

WHERE DO

BRANDS

FIT IN?

THE TRADITIONAL
MARKETING MIX

PRINT

Many print factories are winding down, slowing the speed of
production even further at a time when people need new content fast

EVENTS

With huge impact across the industry, all events for the foreseeable future have been cancelled

TV

Experiencing short term uplift but without live sports, public events and with production being paused, programming is drying up fast

RADIO

Has seen an increase thanks to online streaming despite the lack of commuters, factories and offices

OOH

Temporarily redundant with people stuck at home for a long time

THESE CHANNELS
MOVE TOO SLOWLY

IN THIS NEW
MARKETING PARADIGM

THE WORLD IS
MOVING DIGITAL

BUT FASTER
THAN EVEN WE
EXPECTED

WHAT WE THOUGHT
WOULD TAKE 5 YEARS

IS GOING TO TAKE CLOSER TO 5 MONTHS

PREDICTED DIGITAL MARKETING SPEND % OF TOTAL AD SPEND WORLDWIDE

SOURCE: STATISTA

A GLOBAL SURVEY OF 35,000 GLOBAL
CONSUMERS
PUBLISHED
BY KANTAR THIS
WEEK FOUND:

0 %

THINK BRANDS SHOULD
KEEP ADVERTISING

0 %

BELIEVE BRANDS SHOULD HELP
THEM IN THEIR DAILY LIVES

0 %

SAY BRANDS SHOULD INFORM
PEOPLE WHAT THEY’RE DOING

0 %

THINK COMPANIES SHOULD
NOT EXPLOIT THE SITUATION

IN ECONOMIC UNCERTAINTY,
SOCIETAL CHANGE & EMOTIONAL UNREST

IT’S MORE IMPORTANT THAN EVER THAT BRANDS

KEEP CONTRIBUTING TO THEIR COMMUNITIES
KEEP TALKING TO THEIR CUSTOMERS
KEEP DOING GREAT THINGS

DON’T BE PARALYSED BY FEAR
DON’T ABANDON YOUR CUSTOMERS
DON’T LOSE YOUR DIGITAL PRESENCE
BUT DON’T JUST CARRY ON DOING THE SAME THING

FIND YOUR WAY TO HELP

LVMH to make disinfectant gets to aid..

nypost.com

Apple Donating Millions of Masks to...

macrumors.com

Tesla's Musk offers to make ventilators...

aljazeera.com

BUT WHAT IF YOU CAN'T PROVIDE MEDICAL SUPPLIES?

Brands can contribute in
more ways than one...

HOW
TO
DO
GOOD

CONNECT
Can my business bring people together? Does it help connect family, friends & social communities?

INFORM
Can we help share true information, dispel fake news and keep people in the know?

SUPPORT
Can we provide support for individuals, organisations or professions? i.e. mental health advice or support of essential workers

ENTERTAIN

Can we help people become better versions of themselves, teach them a new skill, impart some knowledge or lead the way?

TEACH
Can we provide light hearted relief from boredom or distress through comedy, drama, music?

PROVIDE

Do our products and services ease the strain on the everyday consumer? Can our product be delivered? Is our service relevant to self-isolating households?

CONNECT

EE

Giving its vulnerable and disabled
customers free calls, texts and data
to help them stay in touch with loved
ones during the lockdown

INFORM

Deliveroo

Using their app push notification
allowance not to push offers but
instead keep customers informed

SUPPORT

Pret a Manger

Giving away free drinks and
discounted food for NHS workers

TEACH

Headspace

Offering educational mindfulness
content on how to deal with COVID-19
emotions through meditation

ENTERTAIN

Levi’s

Hosting a live stream ‘Party
with Snoop Dogg’ to keep
customers entertained

PROVIDE

Heinz

Donating 12 million free
breakfasts for school children in need

THINGS WILL NEVER GO BACK
TO NORMAL, NOT QUITE

THERE WILL ALWAYS BE THE
WORLD BEFORE COVID-19
AND THE WORLD AFTER

THE MAJORITY OF STRATEGIES
CREATED BEFORE HAVE QUICKLY
BECOME UNFIT FOR PURPOSE

SOCIAL IS THE
ANSWER

BUT HOW DO WE MAKE CONTENT?

GET THE PEOPLE
AT HOME TO
MAKE IT FOR YOU.

EXPERTS AT CREATING CONTENT REMOTELY

Many self-employed working from home professional content creators

ABLE TO REACT & CREATE FASTER THAN BRANDS

In such fast moving times, large teams and
production houses can be too slow to act

INFLUENCER
CONTENT CREATORS

FREE TO SAY THE THINGS THAT BRANDS CAN’T

Enabling brands to communicate freely without putting their neck on the line

LEADERS OF SOCIAL COMMUNITIES

Influencers are a source of comfort and stability for many, another familiar voice to guide them through confusing times.

HOW
CAN
GOAT
HELP

Ultimately, we deliver remote social planning & execution to keep our clients active and thriving through the biggest cultural change of a generation

EVERY BRAND IS GOING TO NEED
THEIR OWN BESPOKE STRATEGY

TO FIND OUT WHAT YOURS SHOULD BE

LET’S TALK

Alternatively you can email through to info@goatagency.com

INFLUENCERS: TO BE CONSIDERED FOR CAMPAIGNS, PLEASE USE THIS LINK FOR GOAT PEN APPLICATION

WORKING HARD

PLAYING HARD