Over recent years, the cost of acquiring new customers has increased by more than 50%. This evident rise in customer acquisition cost means that brands can be more hesitant to test new methods and strategies.
Customer acquisition is simple to define. It generally happens towards the bottom of the funnel and most brands have a tangible goal to measure this with. This can look like sales, downloads, signups, or anything that introduces consumers to your brand.
Deploying successful customer acquisition marketing campaigns requires research, creativity and a true understanding of the likes, needs and wants of your target audience.
In the videos below, our co-founder Harry Hugo explores some key elements of customer acquisition and gives his advice for big brands focusing on digital acquisition via social media.