Brand awareness campaigns are an effective and strategic way to improve your digital marketing efforts and impact your overall sales. Creating a brand awareness strategy that works requires in-depth research and a clinical understanding of the channels your target consumers are frequently using. Brand awareness campaigns can be a great way to start an acquisitional strategy, as brands can target large groups of people with generic brand messaging, targeting those that engage with more specific calls actions such as registrations, downloads and sales.
Increasing brand awareness through marketing is all about increasing your brands recognition with your target audience. With our extensive campaign data, we look to locate relevant niche audiences on social media. We then combine our creative talent and knowledge to build social media campaigns that boost brand awareness, and any other client KPI’s. Campaigns are tailored specifically to meet our clients needs creating meaningful results.
Our co-founder Harry Hugo, explores some interesting questions about brand awareness below.