our 16 industry
awards include:
  • AWARD:

    Adweek

    4th Fastest Growing Global Agency
  • AWARD:

    The Drum

    Social Media Agency of the Year

Procurement

Goat is a global social media marketing agency, powered by influencers. 

We bring together data-led performance, human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting.

Our 120+ social experts understand the ever-evolving science behind social, allowing us to create completely bespoke strategies for each of our clients, with different industries, brands, objectives, audiences and influencers. There is no plug and play option or corner-cutting platform.

Over the past six years, we’ve worked with, retained and scaled some of the biggest brands in the world, delivering best in class social and influencer campaigns in over 70 countries and 28 languages. Through this experience, we understand how to work with procurement teams to deliver a strategy that is suitable to brands at all stages in their digital transformations.

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    FAQS

    How long have you been in business?

    The agency launched in August 2015 in London, making Goat very early movers in the influencer space.

    What services do you offer?

    Influencer Marketing – Unique data-led influencer selection using our bespoke in-house CRM system, creating high quality authentic content and delivering performance marketing. 

    Social Creative & Strategy – Data, insight and trend driven development of creative ideas and strategies to deliver the most relevant, engaging and effective social campaigns.

    Paid social 2.0 – Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer paid media advertising.

    Content Production – In-house video production, editing and design team producing bespoke creative assets optimised for use on social, paid media, digital and beyond.

    Social Media Management – Social strategy, community management, content creation, social activations and paid media delivered by a dedicated team of social specialists.

    What territories do you operate in?

    We are 120+ social natives dotted around the world, delivering campaigns reaching every corner of the globe. The Goat team consists of multinational, multilingual staff and local experts who have worked across 70 countries and delivered in more than 28 different languages. 

    What social media platforms do you use?

    Our campaigns run across all major platforms including Facebook, Instagram, Twitch, TikTok, YouTube, Twitter, LinkedIn and Snapchat. 

    What is the typical campaign lead time?

    We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign. 

    How do you vet influencers?

    We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign. 

    Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used. 

    Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.

    The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.

    Who will be working on my account?

    The designated teams will vary based on the nature of the campaign, however, a typical client team would consist of one account director, one campaign director, multiple supporting campaign executives, one strategist and a paid social manager. 

    What makes Goat different from other agencies?

    Goat offers a combination of specialised industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalised experience they deserve.

    Why Goat vs. in-house?

    Goat can offer specialised expertise, real human relationship management and bespoke, creative, end-to-end influencer campaigns that drive authentic brand conversation, whilst also integrating targeted paid media to reach the right audience and achieve industry-leading results. It’s this combination of services that mean we are undoubtedly a more rounded, experienced, efficient and effective solution compared to any in-house team. 

    Why should I use Goat over one of the influencer platforms available?

    Platforms have limited expertise as they are often self serviced. Additionally, a lack of human touch affects the client and influencer relationship and makes it harder to carry out bespoke ways of working and reporting. Our personalised approach leads to more impactful campaigns and includes a variety of services you wouldn’t get using a platform. These include: personal relationships, creative & strategic solutions, crisis management, paid media management, qualitative insights and manual optimisation. 

    How do you create the ‘right’ marketing strategy for us?

    Seven years of unique data and insights from over 2,000 campaigns delivered all over the world, external research and local market insights inform each of our decisions. During the proposal building stage, both our insights and strategy teams spend time researching your brand and understanding both existing and new target audiences. Through this knowledge, and an understanding of the business and marketing objectives, we can develop a bespoke, authentic and engaging, social-first, influencer-led creative strategy.

    How do you find influencers?

    To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer. 

    In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.

     

    Is there a minimum campaign or contract length?

    Our typical minimum campaign length is three months. For our retained clients, we are very flexible, always willing to activate campaigns around specific days or events.

    Why combine influencers and paid media?

    Our unique method of running paid media through influencer handles allows us to amplify organic content strategies, deliver results towards performance objectives, support your overall digital strategy and ultimately drive consumers through the entire sales funnel using laser-accurate targeting.

    How does influencer marketing integrate with my other digital marketing channels?

    We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support overall digital campaign objectives through driving audiences to your landing pages, increase social following of your branded channels and deliver measurable results through a combination of organic and paid influencer content.

    Does influencer Marketing always work?

    Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.