We were tasked with sourcing two influencers to attend Barbour International Original and Barbour International Sport’s Men’s London Fashion Week Presentation alongside industry insiders, press, models, celebrities and Fashion Designers.
We selected two models with large social followings and high engagement rates to attend the LFW event, to be dressed by Barbour. Both influencers were contracted to take over the Barbour Instagram accounts, as well as creating content to be posted on their own accounts after the event. Influencers had to adhere closely to each brand’s strong, but different identities, which proved challenging, as they were quite nuanced. i.e. streetwear with a motorcycle heritage had to be reflected in the influencer’s aesthetic. By creating a large bank of content to be distributed over a long period of time, we maximised engagement and views on campaign content, whilst generating wide-scale awareness both brands.