British Airways

British Airways

Challenge

British Airways wanted to incentivise US millennials to book flights to the UK and key European destinations, as the exchange rate post-Brexit has never been better.

Solution

Creative – ‘101 ways to break your newsfeed’. We set up a competition between two travel vloggers, to see who could get the most engagement on content created, while travelling together across key European destinations. We worked closely with BBH to create a series of aspirational videos documenting Jon and Sam’s journey from London to Croatia.

Outcome

  • influencers
  • influencer posts
  • video views
  • engagements

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