Bumble wanted to encourage app downloads and increase brand awareness of their existing Bumble and Bumble BFF platform, as well as launch their new initiative – Bumble Bizz. They were looking for authentic, personal content which subtly flooded the timelines of potential users via high quality, relatable imagery and video.
We ran a multi-platform burst campaign, enlisting a combination of fashion and lifestyle influencers, alongside young professionals on Instagram, to target specific verticals depending on which Bumble platform we were focusing on e.g. Bizz, Honey (dating) or BFF. We scheduled content around specific events during the year, such as London Fashion Week for Bumble BFF, to further increase awareness and brand alignment during principle occasions throughout the year. We further targeted newer verticals by commissioning comedy influencers to produce viral videos with a Bumble integration, which were then amplified on Facebook.