When Arcadia Group launched their new menswear brand, FoR, they needed an innovative marketing solution for the scandi inspired fashion line. We supported their launch event by sourcing and inviting on-brand influencers to attend the breakfast event. Each influencer posted on their Instagram Story to drive awareness and expectation around the brand at the event.
We invited 5 influencers to their breakfast launching event at Lyle’s, a top trending location in Shoreditch, London. We selected influencers who were in line with the emergent FoR brand, communicating a strong and consistent image that is so vital for a new product launch. They met the designers and got direct input from the design team. They created different Instagram Stories featuring snaps of the collection, event, catalogue and atmosphere, as well as their FoR outfits. After the event, the 5 influencers posted on their Instagram feeds in their chosen outfits showing the followers how they styled them. The influencers loved the collection, and as a result over delivered on content. Selecting influencers who were passionate about the brand drove authentic and organic posts further promoting the products.