Goat were challenged by Formula E to help them become the most innovative and digitally focused mass market sport there is; a tall order in such a competitive industry. As part of an all-agency team Goat have developed strategic activations using different tiers of influencers to attend race weekends across the whole season.
To achieve these ambitious results our strategy had three tiers. For each of these strategies we used our unique CRM database to find the highest value influencers and pages on social media to deliver client value and hit our KPI’s. With a database of over 40,000 influencers, each with audience and performance data from previous campaigns, we were able to select only the most effective influencers. With this insight, our campaign was able to deliver industry-breaking results at scale.