We were challenged to create awareness in the parent, 35+ community of Gousto and drive subscriptions of their service. We were tasked with creating an engaging bank of ‘family first’ content which Gousto could use across their social channels. Ultimately the campaign was judged on driving a lower CPA than any other marketing channels.
We selected the most engaged influencers in the ‘mummy’ community to hit the client’s guaranteed KPIs at hit the ‘family first’ element of the brief. We carefully briefed influencers to create a bank of content, whilst working closely with them to create the perfect CTA to get their audience to register for their first Gousto box. Using Instagram Stories, the influencers engaged directly with the audience in a naturalistic manner and urged their audience to ‘swipe up’ and sign up. Promo codes were used to incentivise the audience to try Gousto for themselves.