We were challenged by Graze to create a campaign that generated awareness among their target market of health conscious 24-44 year old females, striving to make healthier choices. Beyond awareness, the main goal of the campaign was acquisition of high quality consumers who are more likely to make repeat purchases of Graze snacks.
We developed an Instagram Stories burst campaign to drive clicks to the Graze website and ultimately sales of Graze snacks online. Instagram Stories campaigns successfully drive conversions as they allow influencers to directly engage with their audience and encourage them to ‘Swipe Up to Shop.’ We used our unique CRM to choose influencers in both the UK and US form a variety of verticals, optimising to focus on fitness influencers with big personalities and mummy influencers with a health focus. Each influencer created multiple Instagram Stories sharing a 40% off discount code to their audience, further incentivising purchases and ensuring we reached the target audience.