Jacobs’ Creek wanted to change the considerations of the 35-45 year old community to choose Jacobs’ Creek as their summer wine to be enjoyed during the key summer moments. They wanted well shot, reusable content to be used on their own channels to show off the Summer Moments Made By Jacobs’ Creek campaign.
We used a combination of Mummy Bloggers and lifestyle influencers to target the very specific audience. We ran the campaign on Instagram with two hero pieces of content hosted on YouTube to give Jacob’s Creek an abundance of aspirational and aesthetically pleasing content for their own channels. All influencers were carefully briefed to integrate Jacobs’ Creek into their very own Summer Moment to make the campaign look as organic as possible.