We were challenged to introduce the Kendra Scott brand into the UK, generate awareness around the pop-up shop launch in Selfridges and deliver over 300 specially chosen selections of jewellery to influencers based in the UK
We used influencers from a broad range of verticals to ensure all content generated from this campaign was available on a variety of newsfeeds, ensuring maximum noise and viewership of Kendra Scott’s London Launch.
We sent 8 influencers to the store to document the full Kendra Scott experience in Selfridges on Instagram Posts and Stories, from customisation of jewellery to selecting items for themselves. Messaging contained strong calls to action to drive footfall to the pop-up.
Shipping proved to be a major hurdle in this campaign as negotiating distribution from the US to the UK and then on to influencers impacted heavily on our campaign time. However, we managed to deliver all posts on time, ultimately over-delivering on all metrics.