To raise awareness of Lidl beauty products, focusing on the IPL kit and the nail dryer and ultimately drive people to the store and increase sales.
We worked with influencers from beauty and lifestyle verticals to educate audiences on the products available on the Lidl beauty range.
We selected influencers based on their followers’ demographics, feed style and brand advocacy. We worked with macro and micro influencers to cover a wide audience by creating a burst campaign over 3 days, when the product was being released in store.
YouTube was selected to amplify the IPL as it was key to educate the audience on the product especially as it has a higher price point than its campaign counterpart.
To amplify the nail dryer, we created 80 Instagram Stories. Instagram Stories educated with clear calls-to-action, urging people to visit the store and snap up the product while they were available.