Malibu

Challenge

To manage and execute Malibu’s Summer marketing plans and positioning Malibu in the social conversation around key Summer events

Solution

We curated a ‘Summer Squad’ of 80 influencers to become brand ambassadors for Malibu. These influencers posted multiple times throughout the summer and created an always-on activation for Malibu. Influencers created high-quality, engaging content with Malibu merchandise integrated – positioning Malibu as the go-to drinks brand for the summer. As part of the always-on, summer activation, we had key spikes of activity around festival season and ‘Pina Colada Day’.

Outcome

  • influencer posts
  • engagements
  • reach
  • impressions

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