Nordoff Robbins is an independent music charity for whom we helped launch the #HeadphoneChallenge. We worked with them to raise awareness of the Get Loud initiative by getting influencers to share their Headphone Challenge online.
We executed a burst campaign on Twitter using a mix of lifestyle and music influencers, as well as singers. Talent that we used as part of this would tag each other and encourage one another to get involved and donate to the charity to help someone find their voice. In addition, we used viral pages to share some of Nordoff Robbins’ case study films.