We were challenged to showcase tech21’s new phone cases for the Galaxy Note, Iphone 8 and Iphone X launch in UK, US and Australia. We were tasked with creating the most innovative influencer lead content surrounding the #DropMoreCareLess campaign.
Using our unique CRM system we selected the most fitting influencers from UK, US and Australia. We ran a burst campaign during each phone launch on Instagram, Instagram Stories, YouTube and Facebook to show the qualities of a tech21 phone case. Each influencer performed their most creative drops and passes to show that the phone was protected drop after drop.