Unibet produced a mini-series of football and tennis related mini-episodes of video content, hosted on their YouTube channel. The content featured a number of ambassadors, former players and the F2 Freestylers. Each episode had a 30 second teaser edit which we were tasked with amplifying on social. The key metrics were native video views and engagements. Brand guidelines included ensuring @unibet #LuckIsNoCoincidence and 18+ were included in every post.
Each episode was based around a different topic. We picked the most relevant club-specific influencers, to target relevant communities, depending on the subject of the video, for example ‘game changing moments’. We picked a series of moments that were relevant to a particular fanbase (Champions League final sending off and Arsenal). We used the biggest influencers in that community to drive genuine, heated conversation around the content, before bringing influencers from rival clubs in to stir the conversation even further.