Yaya Toure

Challenge

Yaya was nominated for BBC African Player of the Year, an award voted for by fans. Yaya had lost to Brahimi the previous year after a successful social media campaign in Algeria. He approached us and said he wanted to create some cool content and beat the likes of Aubemeyang and Mahrez to the award

Solution

We used our relationship with KSI, the biggest FIFA YouTuber in the world to set up a one-off game of FIFA at the Etihad. Yaya played as Ivory Coast, KSI as Nigeria. At the start and end of the video KSI told his subscribers to click on the link in the description and vote for Yaya on the BBC website.

Our video hit 2 million views within 4 days
Our link had 185,000+ clicks within 4 days
Yaya won BBC African Player of the Year

Outcome

  • video views after 2 weeks
  • clicks to the BBC website to vote for Yaya

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