Lifestyle influencer marketing case studies:
To many, lifestyle influencers feel less relevant when compared to influencers from other, more defined verticals. Lifestyle influencers refers to those influencers who’s content receives excellent engagement but can’t be pigeon holed. These influencers share every aspect of their life with their loyal audience on a daily basis, making them incredibly valuable to brands.
We use lifestyle influencers for campaigns with dating apps like Bumble and Happn, drinks brands like Malibu and Estrella, TV and movie promotion like Narcos on Netflix or even mattress companies like Simba. They often have a diverse audience within a relatively tight age range. Their content and the brand integration will normally feel incredibly authentic when delivered in the right way.