Parent (mummy & daddy) influencer marketing case studies:
The parent blogger community is unique in that influencers won’t just work with anyone. Because a recommendation from a parent will often impact a child, parent influencers rarely endorse a product/brand they don’t genuinely see a use for and believe is ethically credible. This does however mean these endorsements, when communicated effectively can have a huge impact for brands. Resultantly parent bloggers can command a steeper fee per follower/subscriber, and it will be justified by the results.
Mummy and daddy influencers can be a great way of accessing a slightly older social audience. Even if your product isn’t specifically for parents of children, we regularly leverage parent influencers to promote products aimed at the 30+ audience.