Parenting

Parent (mummy & daddy) influencer marketing case studies:

The parent blogger community is unique in that influencers won’t just work with anyone. Because a recommendation from a parent will often impact a child, parent influencers rarely endorse a product/brand they don’t genuinely see a use for and believe is ethically credible. This does however mean these endorsements, when communicated effectively can have a huge impact for brands. Resultantly parent bloggers can command a steeper fee per follower/subscriber, and it will be justified by the results.

Mummy and daddy influencers can be a great way of accessing a slightly older social audience. Even if your product isn’t specifically for parents of children, we regularly leverage parent influencers to promote products aimed at the 30+ audience.

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