Sports influencer marketing case studies:

Our founders have been working with sports influencers for many years, Goat was born out of their previous business, Sportlobster. At Sportlobster they used every marketing channel possible looking to drive app downloads and registrations, from TV to tube ads, to signing Ronaldo as an ambassador to every type of digital ad. What they discovered was that sports influencer fan pages drove a far better ROI than any other channel, so they built the world’s biggest sports fan influencer network and started collecting data and optimising.

Since winning ‘Young Agency of the Year’ at the BT Sport Industry Awards we’ve been dominating the social sport ecosystem. Not only are we the only agency with the ability to drill into specific club communities at real scale across Football (Soccer), Rugby, Cricket, NFL, NBA etc but we specialise in running hyper-reactive campaigns around live fixtures. Our clients include clubs like Chelsea FC, federations including UEFA, the FA and the RFU and brands ranging from Coca Cola to Hyundai, Asics, Budweiser and BBC Sport.

A huge element of our work with sports social influencers is in the gaming space. We don’t work on an affiliate basis but we drive huge video view, engagement and acquisition numbers for the likes of Betbull, Yahoo daily Fantasy, Superbru, Unibet, William Hill, Kwiff, Vole, BetBright etc.

Work within Sport

Lidl – World Cup 2018

"Dream Big with Lidl"


Formula E

11 countries. 7 languages. 1 season.



Bright Boost


Yaya Toure

BBC African Footballer of the Year



Luck Is No Coincidence