With 140 extra characters, influencer marketing on twitter has just doubled. This live and vibrant community use a plethora of gifs, hashtags and most importantly, words, to connect with their audience. Twitter influencer marketing enables brands to use influencers as brand advocates, whether it is direct engagement with their own twitter channel, featuring products or services on the influencer channel or supporting the conversation around a wider multi-platform campaign, influencers can add great value via twitter.
Communicating brand messages via twitter influencers can be achieved in several ways on this social platform. Full integration into an influencers twitter feed is achievable in several ways, from use of the product, tagging or even Periscoping live from brand events. At Goat, we personalise not only every Twitter influencer campaign, but every post too, ensuring the content works with the influencer channel to produce the KPIs we guarantee for our clients.
To find out more about Goat and Twitter influencer marketing, please contact us using the form below.