Why Influencer Platforms don’t work
What makes an influencer effective?
It is so much more than likes, followers or even engagements. Influencers are a culmination of their;
- Audience engagement
- Ability to drive clicks
- Relationship with followers
- Quality of content
- Resonance of content with your brand
- History of promoting other brands
- Cost per post/story
This cannot be summarised on a platform, it takes a human eye and experience to judge whether an influencer is right for your platform. The data on these platforms can also be misleading or limited. Having a data-human hybrid approach allows our team to compare all the above with insights into how an influencer has performed in the past. Pairing deeper level data such as click-through-rate with the quality of content and resonance with the brand makes for superior influencer selection. With a team who screen over 200 influencers individually every week their experience and understanding is unparalleled. This expertise allows Goat to guarantee results from influencers, something no platform does.
Get in touch to discuss a better influencer marketing solution;