Traditional advertising agencies are in decline. We’re sick of being fed adverts and we’re becoming more and more savvy in how we respond to them. We may live in a digital age, however, this is increasingly revolved around our phones and social media platforms. Across the globe, consumers are using ad-blockers, they’re skipping TV ads, they’re getting their news on social rather than through a newspaper. Over the last decade, Facebook and other platforms have been swallowing marketing budgets and helping brands pinpoint their strategies based on dated platform analytics. We’re not saying that doesn’t work, but with the right knowledge and the correct implementation, an influencer strategy will deliver better results across the same metrics.
People live in social communities. If you follow one Lakers fan page, you’ll follow 20+. You don’t just follow one fashion blogger, you follow 30. At Goat, we’re completely neutral. This means that we don’t have any bias in terms of which influencers we use; we have the unique ability to genuinely saturate these social communities and hit the target consumer multiple times over the course of an influencer marketing campaign. The communities can be as broad as a global 16-24 year-old audience all the way through to photographers based in New York, German mums with children under five or foodies in London.