Traditional advertising channels are in decline. We’re sick of being fed adverts and we’re becoming more and more savvy in how we respond to them. Increasingly consumers are using ad-blocker, they’re skipping TV ads, they’re getting their news on social rather than through a newspaper or website. Over the last decade, Facebook and other platforms have been swallowing marketing budgets and helping brands pinpoint their strategies based on native platform analytics. We’re not saying that doesn’t work, but with the right knowledge, an influencer strategy will deliver better results across the same metrics, tracked through the same native platform analytics.
People live in social communities. If you follow one Arsenal fan page you’ll follow 20+. You don’t just follow one mummy blogger, you follow 30. At Goat, because we have no bias in terms of which influencers we use, we have the unique ability to genuinely saturate these social communities and hit the target consumer multiple times over the course of an influencer marketing campaign. The communities can be as broad as a global 16 – 24 year old audience all the way through to US college students, German mums with children under five or the UK Grime scene.