October 8, 2025
Overherd on Social: Goat Talks Fashion with SosaLDN and Goat’s David Phillpott
Goat’s Overherd on Social podcast is a marketer’s go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.
Fashion Week is no longer just about models, celebrities, and journalists, as influencers now sit front row and dominate the conversation from the red carpet to the ‘For You’ page. In this episode of Goat Talks Fashion, we sit down with Emmanuel (SosaLDN) and Goat’s David Phillpott into how internet personalities are reshaping the fashion industry and what that means for brands.
Available on Spotify, Apple Podcasts and YouTube.
In this episode we explore:
How fashion marketing has shifted from traditional media to influencer-driven storytelling, the role influencers play during Fashion Week and beyond, the opportunities (and risks) for brands activating creators pre, during, and post-season, and why influencers can make or break a fashion moment online.
If you want to understand how to integrate influencers into your fashion marketing strategy, this episode is for you!
Hosted by:
- Jo Hughston: Head of Marketing, The Goat Agency
- Matt Wyatt: Senior Video Producer, The Goat Agency 🎙️
Guests:
- David Philpott: Head of Strategy UK at The Goat Agency
- Emmanuel (SosaLDN): Influencer & Presenter
Chapters:
- Introduction: 00:00 – 05:47
- Standout fashion brands: 05:47 – 08:15
- Emmanuel’s experience as a fashion influencer 08:15 – 10:29
- The impact of creators on the fashion industry – 10:29 – 16:02
- Is Fashion Week relevant anymore?: 16:02 – 18:43
- Fashion across the world: 18:43 – 22:03
- Anti-fashion as an industry: 22:03 – 24:54
- Vertical adjacent influencer campaigns: 24:54 – 30:15
- Strategy for brands: 30:15 – 31:35
- Delivering content for brands: 31:35 – 34:09
- Measuring success: 34:09 – 39:08
- Challenges and solutions for brands: 39:08 – 42:56
- Technological evolution: 42:56 – 44:49
- Future of brands: 45:49 – 47:16
- Styling Matt: 47:16 – 48:59
