Goat White

GLOBAL SOCIAL MEDIA &
INFLUENCER MARKETING AGENCY

THE WORLD HAS CHANGED

PEOPLE'S HABITS HAVE CHANGED

BUT, ADVERTISERS HAVEN'T

Thinkbox, Global Web Index 2019

SO, WHAT IS THE BEST WAY TO
ENGAGE CONSUMERS ON SOCIAL?

INFLUENCER

[IN-FLEW-UHN-SIR] NOUN.

person or page with a large, engaged social following, that you will only know if you follow them

If you are aware of that person and do not follow them, they are a celebrity

EVERY INFLUENCER HOLDS THEIR OWN NICHE AUDIENCE  REGARDLESS OF SCALE. THIS GIVES BRANDS THE OPPORTUNITY
TO REACH SEGMENTED CONSUMER GROUPS THROUGH THE

ULTIMATE PEER RECOMMENDATION

BUT, THERE’S A PROBLEM…

80%

OF INFLUENCERS

DON’T WORK…

SO, HOW DO YOU KNOW WHICH ONES DO?

THE GOAT CRM

The founders of Goat have tracked every post meaning we have…

7 YEARS

PERFORMANCE

DATA

1,000+

CAMPAIGNS

DELIVERED

70,000+

INFLUENCERS

USED/VETTED

450,000+

TRACKED

POSTS

THIS MEANS WE UNDERSTAND THE TRUE VALUE OF INFLUENCERS

VANITY METRICS

 Influencer AInfluencer BInfluencer C
Followers1,000,0001,000,0001,000,000
Average Views500,000300,000250,000
Engagement Rate10%10%10%

PERFORMANCE DATA

Clicks     20,000      5,000  100,000
Conversion Rate15%15% 20%
Aps Downloads3,000750  20,000

OUR DATA MEANS WE KNOW WHAT WORKS, WHAT DOESN’T AND THE TRUE VALUE OF AN INFLUENCER

THE GOAT CRM IN ACTION

INFLUENCER FIRST WORKS

THE WORLD’S FIRST NEUROSCIENCE STUDY ON INFLUENCER MARKETING
FOUND THAT COMPARED TO TV, INFLUENCER MARKETING IS:

277%
MORE EMOTIONALLY INTENSE

87%
MORE MEMORABLE

Consumers exposed to an influencer ad before a TV, Facebook or Youtube ad from the same campaign are:

58%

MORE LIKELY TO FEEL POSITIVE
TOWARDS THE SECOND AD

47%

MORE LIKE TO
REMEMBER THE SECOND AD

Whalar, 2019

PEER TO PEER RECOMMENDATIONS HAVE ALWAYS
BEEN
THE MOST POWERFUL FORM OF MARKETING

Social media has changed the scale of these recommendations

WE ARE A GLOBAL SOCIAL MEDIA AGENCY

DRIVEN BY INFLUENCERS

Influencers are at the heart of social,
and all channels need social

WE ARE MORE THAN JUST DATA

We are strategic specialists who truly understand the ever evolving science behind social.
We deliver culturally creative campaigns that drive real business value for our clients

100+

SOCIAL NATIVES

Who are driven by all things social

24HR

GLOBAL CAMPAIGNS

Delivered from

3

International Offices

LEARNINGS FROM

1,000+

CAMPAIGNS

THAT ARE

expertly optimised to achieved measurable results

WE UNDERSTAND HOW TO
GET BUSINESS RESULTS FROM SOCIAL

Goat's social-first, full service advertising proposition goes beyond just influence advertising and includes:

WE USE STRATEGIC DISTRIBUTION, SUPPORTED BY PAID MEDIA, TO REACH THE RIGHT AUDIENCES AND ACHIEVE MEASURABLE RESULTS

START

THE STRATEGY,
WITH SOCIAL

DON'T GET LEFT BEHIND

DON'T JUST TAKE IT FROM US

BRANDS THAT DO IT RIGHT

“75% of our investment is now in social media influencers and they’re revealing to be highly productive”
-Fabrizio Freda, CEO

Estée Lauder spent over $900 million on influencer marketing in 2017 solely in the US

Every single person is an influencer, no matter how many followers they have
on social media”
-Emily Weiss, CEO

Valued at $1.2 billion, Glossier used Instagram to launch the brand and with the right social strategy had 13k followers before launching any products

Valued to be worth over £100m, Gymshark started using influencers in 2012 as their only marketing channel, after seeing the Gymshark Athlete Community, using fitness influencers to exclusively wear the brand and using the content across all of their marketing channels

LET’S TALK

Alternatively you can email through to info@goatagency.com

INFLUENCERS: TO BE CONSIDERED FOR CAMPAIGNS, PLEASE USE THIS LINK FOR GOAT PEN APPLICATION