GLOBAL SOCIAL MEDIA &
INFLUENCER MARKETING AGENCY
THE WORLD HAS CHANGED
PEOPLE'S HABITS HAVE CHANGED
BUT, ADVERTISERS HAVEN'T
Thinkbox, Global Web Index 2019
SO, WHAT IS THE BEST WAY TO
ENGAGE CONSUMERS ON SOCIAL?
INFLUENCER
[IN-FLEW-UHN-SIR] NOUN.
A person or page with a large, engaged social following, that you will only know if you follow them
If you are aware of that person and do not follow them, they are a celebrity
EVERY INFLUENCER HOLDS THEIR OWN NICHE AUDIENCE
REGARDLESS OF SCALE. THIS GIVES BRANDS THE OPPORTUNITY
TO REACH SEGMENTED CONSUMER GROUPS THROUGH THE
TO REACH SEGMENTED CONSUMER GROUPS THROUGH THE
ULTIMATE PEER RECOMMENDATION
BUT, THERE’S A PROBLEM…
80%
OF INFLUENCERS
DON’T WORK…
SO, HOW DO YOU KNOW WHICH ONES DO?
THE GOAT CRM
The founders of Goat have tracked every post meaning we have…
7 YEARS
PERFORMANCE
DATA
1,000+
CAMPAIGNS
DELIVERED
70,000+
INFLUENCERS
USED/VETTED
450,000+
TRACKED
POSTS
THIS MEANS WE UNDERSTAND THE TRUE VALUE OF INFLUENCERS
VANITY METRICS
| Influencer A | Influencer B | Influencer C | |
|---|---|---|---|
Followers | 1,000,000 | 1,000,000 | 1,000,000 |
Average Views | 500,000 | 300,000 | 250,000 |
Engagement Rate | 10% | 10% | 10% |
PERFORMANCE DATA
Clicks | 20,000 | 5,000 | 100,000 |
|---|---|---|---|
Conversion Rate | 15% | 15% | 20% |
Aps Downloads | 3,000 | 750 | 20,000 |
OUR DATA MEANS WE KNOW WHAT WORKS, WHAT DOESN’T AND THE TRUE VALUE OF AN INFLUENCER
THE GOAT CRM IN ACTION
INFLUENCER FIRST WORKS
THE WORLD’S FIRST NEUROSCIENCE STUDY ON INFLUENCER MARKETING
FOUND THAT COMPARED TO TV, INFLUENCER MARKETING IS:
277%
MORE EMOTIONALLY INTENSE
87%
MORE MEMORABLE
Consumers exposed to an influencer ad before a TV, Facebook or Youtube ad from the same campaign are:
58%
MORE LIKELY TO FEEL POSITIVE
TOWARDS THE SECOND AD
47%
MORE LIKE TO
REMEMBER THE SECOND AD
Whalar, 2019
PEER TO PEER RECOMMENDATIONS HAVE ALWAYS
BEEN THE MOST POWERFUL FORM OF MARKETING
Social media has changed the scale of these recommendations
WE ARE A GLOBAL SOCIAL MEDIA AGENCY
DRIVEN BY INFLUENCERS
Influencers are at the heart of social,
and all channels need social
WE ARE MORE THAN JUST DATA
We are strategic specialists who truly understand the ever evolving science behind social.
We deliver culturally creative campaigns that drive real business value for our clients
100+
SOCIAL NATIVES
Who are driven by all things social
24HR
GLOBAL CAMPAIGNS
Delivered from
3
International Offices
LEARNINGS FROM
1,000+
CAMPAIGNS
THAT ARE
expertly optimised to achieved measurable results
WE UNDERSTAND HOW TO
GET BUSINESS RESULTS FROM SOCIAL
Goat's social-first, full service advertising proposition goes beyond just influence advertising and includes:
WE USE STRATEGIC DISTRIBUTION, SUPPORTED BY PAID MEDIA, TO REACH THE RIGHT AUDIENCES AND ACHIEVE MEASURABLE RESULTS
START
THE STRATEGY,
WITH SOCIAL
DON'T GET LEFT BEHIND
DON'T JUST TAKE IT FROM US
BRANDS THAT DO IT RIGHT
“75% of our investment is now in social media influencers and they’re revealing to be highly productive”
-Fabrizio Freda, CEO
Estée Lauder spent over $900 million on influencer marketing in 2017 solely in the US
Every single person is an influencer, no matter how many followers they have
on social media”
-Emily Weiss, CEO
Valued at $1.2 billion, Glossier used Instagram to launch the brand and with the right social strategy had 13k followers before launching any products
Valued to be worth over £100m, Gymshark started using influencers in 2012 as their only marketing channel, after seeing the Gymshark Athlete Community, using fitness influencers to exclusively wear the brand and using the content across all of their marketing channels
LET’S TALK
Alternatively you can email through to info@goatagency.com