November 18, 2025
From Campus to Culture: The NIL Playbook LIVE
Sign up for our upcoming webinar…
From Campus to Culture: The NIL Playbook LIVE
VIRTUAL WEBINARTuesday | December 9th | 11:00AM – 12:00PM ET
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Featuring Student Athlete & Creator Karlyn Pickens, discover how brands can win Gen Z through athlete-creators, campus culture & smart storytelling.
Sports aren’t just sports anymore. They’re culture.
And nowhere is that more true than on campus.
Since the NCAA’s NIL policy change, student-athletes have evolved into some of Gen Z’s most trusted and influential voices. They’re not just repping teams, they’re shaping trends across fashion, beauty, wellness, finance, tech, and everyday life on campus. They are peers, role models, and cultural catalysts all at once.
NIL athletes bring something rare in modern marketing: real influence that comes from shared experiences, not staged perfection. They study, train, eat in dining halls, sprint to class, and hit the gym like everyone else — and that relatability makes their impact unmatched. That’s why the NIL market is projected to surpass $2B by 2026 and why brands across categories are racing to connect now.
Our latest report, From Campus to Culture: The Rise of NIL Influencers, unpacked this shift, revealing how NIL creators live at the intersection of identity, aspiration, and peer-driven influence, and why brands who get in early will win a generation. Now, we’re taking it one step further and bringing the playbook to life…
What we’ll cover in this influencer marketing event:
THE BRIEF: How do we turn campus culture into a campaign? Watch Goat break down a fictional NIL brand brief, step-by-step.
THE CREATOR: How do athlete-creators like Karlyn Pickens make branded content authentic and what do they actually need from a brief?
THE STRATEGY: What insights matter most when building credibility with Gen Z and how can brands avoid the “try-hard” trap?
THE CREATIVE: What does the final campaign look like? See how audience insight, storytelling, and creator input shape the idea in real time.
For one day only…
This is NIL in practice — not just theory.
If you want to understand where Gen Z influence is really happening, and how to build for it, this session is your front-row seat.
