February 4, 2026

Overherd on Social: Why ‘The Traitors’ is a Playbook for Building Cultural Moments

Overherd on Social | Traitors | Pop Culture

Goat’s Overherd on Social podcast is a marketer’s go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.

With The Traitors taking hold of our TVs, For You Pages, and attention spans, we’ve taken the Traitors out of the Turret to unpack all things The Traitors. From their experience before, during, and after the show, and exploring why the show has become such a shared cultural experience.

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Available on Spotify, Apple Podcasts and YouTube.

In this episode we explore:

Their experience on the show
The challenges with being purposefully deceptive
Why they think The Traitors has become such a global phenomenon
Surprising moments & a faux-Welsh Accent

Don your cloaks, grab a (poisoned) cup of tea and listen now

🎙️ Hosted by:

Jo Hughston: Head of Marketing, The Goat Agency
Matt Wyatt: Senior Video Producer, The Goat Agency

Guest:

Wilfred Webster, OG Season 1 Traitor
Charlotte Berman, Season 3 Faithful-Turned-Traitor

Chapters:

00:00:00 – 03:15:16 – Introduction
03:15:16 – 07:23:13 – Thoughts on UK Season 4 of The Traitors
07:23:13 – 18:18:20 – Do viewers want deception & their experience as Traitors?
18:18:20 – 21:22:23 – What makes Traitors UK so iconic?
21:22:23 – 26:04:03 – What made them want to be on The Traitors?
26:04:03 – 27:09:00 – Iconic Traitors phrases
27:09:00 – 34:40:04 – The biggest challenges they faced
34:40:04 – 38:40:00 – Experience post-show
38:40:00 – 44:00:00 – Advice to the next contestants
44:00:00 – 47:50:02 – Navigating a social presence post-show
47:50:02 – 52:43:00 – Why it has become such a cultural phenomenon and final thoughts