r/InfluencerMarketing: Reddit’s Nathan O’Connor on how brands can show up on Reddit

Available on Spotify, Apple Podcasts and YouTube

Featuring Reddit’s Senior Agency Partnership Development Manager, Nathan O’Connor, and our very own Reddit fanatic Dominic Percy, we’ll unpack all things Reddit, including:

• 🤔 The biggest misconceptions on the platform
• 🚀 How brand are AND should be activating across Reddit
• 🔎 How AI is using Reddit to completely rethink the way we search
• 📊 The key data points for marketers
• 🔮 The future of Reddit marketing

🎙️ Hosted by:

• Jo Hughston: Head of Marketing, The Goat Agency
• Matt Wyatt, Senior Video Producer, The Goat Agency

Guests:

• Nathan O’Connor, Senior Agency Partnership Development Manager, Reddit 
• Dominic Percy, Senior Strategy Manager, The Goat Agency

Chapters:

• 00:00 – 03:04 – Introduction
• 03:04 – 13:08 – What is Reddit?
• 13:08 – 20:20 – Key Reddit terminology & it’s culture
• 20:20 – 22:06 – Languages across the platform 
• 22:06 – 23:30 – The biggest misconceptions
• 23:30 – 25:22 – Data points for marketers
• 25:22 – 28:14 – Are brands scared of sentiment?
• 28:14 – 31:21 – Advertising opportunities on Reddit
• 31:21 – 32:51 – Reddit influencers?
• 32:51 – 36:37 –  Reddit x brand campaigns
• 36:37 – 37:46 –  What made the campaigns so successful?
• 37:46 – 38:31 –  Brand safety on Reddit 
• 38:31 – 42:40 –  The paid and organic split on Reddit
• 42:40 – 44:53 – How brands should activate across Reddit
• 44:53 – 47:06 – Reddit, AI, and trust building 
• 47:06 – 49:55 – The future of Reddit influencer marketing
• 49:55 – 52:13 – Takeaways